ReadWriteWeb

When building a new Web 2.0 site, especially a new social network, there's always one hurdle that needs to be overcome - establishing a large enough userbase to make it both attractive to newcomers and worth using once you arrive. A new site launching today, Spiffbox, thinks they have figured out how to workaround this issue - they're paying users to participate. Yes, when Spiffbox says they're the new social network where "it pays to be social," they're not kidding. Every action you take on the site including responding to emails, chats, friend invites and sharing photos, will earn you points which can then be redeemed for cold, hard cash.