Why Brand Managers May Like this App

There are several business-oriented features that will appeal to those whose job it is to follow the conversations surrounding their company and/or brand. For example, PeopleBrowsr lets you manage multiple usernames in one dashboard and lets you follow people "anonymously" - meaning you can track them without them knowing that you track them.

As with the similar Twitter-focused app TweetDeck application, PeopleBrowsr lets you add people into groups for easier tracking. But in this case, those groups can be created around various keywords or hashtags, too. You can then share the groups with others - such as the other members of your team. Those groups can be public, private and shared, or completely private.

Of course, like any good conversation-tracking client, PeopleBrowsr offers a social media search feature which lets you filter search results by location, groups, specific individuals, posts containing links and sentiment associated with keywords. Those results can be sorted by number of followers so you can easily see what the more influential users are saying versus those with more limited social graphs.

Social CRM Tools

PeopleBrowsr also offers a set of tools designed for brand managers and communication and service professionals. One such tool is the campaign manager which lets you set up response templates for replying to users on various services. You can also flag updates, mark items as "to do," prioritize items, assign them to others, manage them, and even add private notes and comments.

A built-in address book can help you manage your contacts or you can use the service's Plaxo integration instead.

Finally, reports and statistics are made available on a number of areas including followers, following, DMs, @replies, keywords, followers not following, following not followers, recent followers, retweets, and more.

Other Ways to Interact: Adobe AIR App or Email

If you would prefer to interact with the service via a desktop application, you can. As of today, there's also an Adobe AIR app version of PeopleBrowsr available which offers all the same features as the online version.

If you tend to live in your inbox, you can have PeopleBrowsr email you copies of @replies and direct messages as your tracked keywords appear. You can then just reply to the message via email and PeopleBrowsr will post the @reply or direct message for you.

But because of its massive size and scope, keeping up with all the activities and events at SXSW can be somewhat overwhelming, even for seasoned attendees. That's where the Peoplebrowsr application can help. With the special SXSW edition of this online dashboard, you have a customized portal that comes pre-configured with a number of features that attendees will surely love.

Ten Reasons to Check Out SXSW.Peoplebrowsr.com

1. You can view all conversations and content related to #SXSW on Twitter, Facebook, and other popular social networks in one dashboard.

2. You can create Twitter groups (like you can in TweetDeck) to listen to a specific subset of people - like those attending SXSW for example.
3. You can see all the SXSW parties in one master list without leaving your PeopleBrowsr dashboard.
4. You can follow the buzz about the conference and parties - check out who's going where, what's cool, and what shouldn't be missed.
5. You can find and follow new people and trends based on both popular and yet to be discovered hash tags such as #SXSW, #techset, #allhat, #bloglounge. This feature is especially useful for newcomers who may not know which hashtags are related to SXSW events.
6. There's an embedded map for visually tracking where friends are tweeting while in Austin. This can help power the SXSW flash mob mentality made popular by last year's @garyvee (Gary Vaynerchuk) party by visually seeing where people are tweeting from during the conference and parties.
7. You can check out the statistics and word clouds for the most popular tags and words used during the conference.
8. You can learn more about the people attending the conference. For example, when you see an interesting tweet, you can click on that person to see their other IDs and profiles across the social web, including pictures and videos. And to find out if that person will be at a party, you can check the parties stream or perform a Twitter search (e.g. +party +Friday) in that person's stream.
9. You can analyze Twitter activity by reviewing a number of integrated reports. PeopleBrowsr lets you keep track of activity such as who's re-tweeting you, who's re-tweeting your friends, who recently followed you, among many other things.
10. You can share the results of Twitter searches you do in the application with your friends - and in just one click.

Bonus: The SXSW edition of PeopleBrowser also lets you spread something they call "PBLove," which is a feature they implemented for Valentine's Day. With this, you can share public but anonymous tweets of adoration for other festival attendees, secret-admirer style! That certainly allows for a nicer back channel than we've seen in previous years.

For more info on the features of sxsw.peoplebrowsr.com, check out the video below.

If the SXSW edition of Peoplebrowsr proves successful, the company plans to launch other customized editions of the application in the future.