ReadWriteWeb

Groupon really wants to get to know you.

Today the daily deals giant acquired Adku, which describes itself as an "early stage startup working on big data for e-commerce" with the goal of giving users "a more personalized experience." Adku focuses specifically on e-commerce sites.

Ever since its public offering last November, Groupon has been working on personalizing its services. It acquired social shopping start-up Mertado earlier this year. Similar to Adku, Mertado's goal is to create shopping experiences that "build bridges between content, commerce and community." Adku focuses on bigger ecommerce sites; Mertado is more focused on home-related products.

A new iPad app called Groovebug just launched. It uses your iTunes music collection to create "an iPad magazine tailored to your musical tastes." The familiarities to Flipboard seem a little forced. You do use the swiping motion to go from one page to another but, outside of that, it doesn't feel much like a magazine experience. Also, Flipboard is more sophisticated about how it embeds external content. Although I did like how Groovebug embeds YouTube videos.

That's not to say that Groovebug doesn't have a lot of potential. I think they're onto something in regards to bringing the Flipboard experience to music. The personalized (through your iTunes) aggregation is a good start, but I'd like Groovebug to help me discover more music and media content about music too.

It's a common problem with many services that offer personalized recommendations: if you share an account among family members, it's pretty difficult for a recommendation engine to get a sense of what one individual actually likes. Netflix is the perfect example in my household, as our "Recently Watched" videos will include things like iCarly (my boyfriend's ten-year-old daughter's favorite) and Man v Food (my teenage son's). Needless to say, neither are really what I'm looking for in a recommended video, thank you very much.

Netflix is certainly aware of that problem, and according to an FAQ posted on its Investor Relations page, it's looking at a number of tweaks to its offerings in order to make its streaming service work better for households - and for households' individual members.

Aggregation and curation are seductive arts - they feel like they're within anyone's reach, they seem limited only by imagination and discerning taste and they can create a magical experience for audiences. The web is filled with people who think they can create new aggregation services that people will love - and in many cases those people are right. Aggregation can be awesome.

Not everyone sees it that way, though - especially among the aggregated. Yesterday the popular but new iPad app Zite, which calls itself a Personalized Magazine, got a nasty Cease and Desist letter from 10 big media companies very unhappy with the way their original content was being aggregated. The companies said Zite is manipulating their content without their permission and stripping out the ads. Zite says it's respecting what's communicated in the code on pages it indexes and that it's willing to change on request. The tone of the industry letter is so noxious that I was immediately sympathetic towards Zite, but looking at the details and talking to the CEO of competitor Flipboard makes me think maybe this trailblazing startup took things a little further than it should have. I don't know, I'd like to know your opinion.

Facebook's Chief Operating Officer Sheryl Sandberg said in New York today that in the next three to five years, a website that isn't tailored to a specific user's interest will be an anachronism, according to coverage from media industry blog PaidContent.

"People don't want something targeted to the whole world--they want something that reflects what they want to see and know," Sandberg said at publisher Arianna Huffington's Advertising Week event today. So much for all the news that's fit to print - Sandberg's vision of the future sounds more like all the news that's relevant to your taste profile and social graph. Is that emphasis on personalization, which Facebook is better suited to power than any other company in history, a good or bad thing for media and the democracy it ought to fuel?

A few weeks ago I wrote that we've moved to an era of the Web that is beyond social. My contention is that successful services of this era of the Web will be ones that filter, structure and personalize the vast amount of data coming onto the Web. An example of this kind of application is Hunch, which this week re-launched as an Internet personalization service. Hunch is one of a number of modern web services aiming to connect you not only to other people, but to products and objects.

Hunch co-founder and Chief Product Office Caterina Fake told Wired in a recent profile that "the ultimate goal of the company is to map every person on the Internet to every object on the Internet, be that a product, a service, or a person."

Over the last week we ran a series of posts outlining the five biggest Internet trends of this year: Structured Data, Real-Time Web, Personalization, Mobile Web / Augmented Reality, Internet of Things. Effectively this was ReadWriteWeb's State of the Web 2009.

We've now compiled the main points into a single presentation, available on Slideshare and embedded below. You can view the presentation in full screen by clicking the "full" button at the bottom of the presentation. You can also download the presentation as a Powerpoint file. All of the links in the presentation are clickable, should you wish to explore a certain topic more.

This week ReadWriteWeb is running a series of posts analyzing the five biggest Web trends of 2009. Our first post was about Structured Data, our second about The Real-Time Web. The third part of our series is on Personalization.

Personalization has long been a buzzword on the Internet. With the glut of information on the Web circa 2009, personalization in this era means providing effective filters and recommendations. Ultimately personalization is about websites and services giving you what you want, when you want it. That's the long-standing dream anyway. Let's see if the products of 2009 are fulfilling it.

Last week we ran a series of posts outlining the 5 biggest Internet trends of this year: Structured Data, Real-Time Web, Personalization, Mobile Web / Augmented Reality, Internet of Things. Effectively this was ReadWriteWeb's State of the Web 2009.

We've now compiled the main points into a single presentation, available on Slideshare and embedded below. You can view the presentation in full screen by clicking the "full" button at the bottom of the presentation. You can also download the presentation as a Powerpoint file. All of the links in the presentation are clickable, should you wish to explore a certain topic more.

This week ReadWriteWeb is running a series of posts analyzing the 5 biggest Web trends of 2009. Our first post was about Structured Data, our second about The Real-Time Web. The third part of our series is on Personalization.

Personalization has long been a buzzword on the Internet. With the glut of information on the Web circa 2009, personalization in this era means providing effective filters and recommendations. Ultimately personalization is about web sites and services giving you what you want, when you want it. That's the long-standing dream anyway. Let's see if the products of 2009 are fulfilling it.