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personalization

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DailyPerfect: Latest News Aggregator to Attempt Personalization

By Richard MacManus / June 10, 2009 3:36 AM / View Comments

It's been nearly 4 years since news aggregation site Techmeme (or tech.memeorandum, as it was called back then) launched to the world. Since then it's grown to be the leading aggregator of tech news in the blogosphere. There have been no shortage of pretenders to the throne over the years, particularly from startups hoping to crack the elusive "personalization" nut. What could be better than a personalized, automatically filtered page of news for you to peruse over your coffee each day? However Techmeme founder, Gabe Rivera, has been consistently skeptical of personalized news over the years, claiming that it's too hard a problem.

Netflix Launches Better Personalization Features

By Frederic Lardinois / March 27, 2009 10:59 AM / View Comments

netflix_logo_mar09.pngNetflix, the popular online DVD rental service, just announced a number of new features that will allow users to personalize their Netflix homepage to a greater extent than currently possible. Netflix users can now also create their own genres by  mixing and matching different categories, and a number of new taste preference settings will allow users to fine-tune Netflix's personalized movie recommendations.

Cooliris Release Features Personalization, New Ad Format

By Rick Turoczy / December 3, 2008 9:05 PM

CoolirisCooliris - the extension that transforms your browser into a 3D environment for thumbing through photos and videos - has been a crowd favorite for its creative use of the browser platform. But one question always comes up: Can browser extensions be a business?

Last night, Cooliris released a new set of features for its users. And while the functionality is interesting, the most compelling part of the release may the part they didn't mention: one of the new features may hold the key to a revenue stream for the company.

OMG I Cost Obama the Election

By Marshall Kirkpatrick / October 24, 2008 11:55 AM

moveonlogo.jpgI don't like to talk about politics too much here on the blog. Oh who am I kidding, I do too. Even if I didn't though this new website from MoveOn would be worth a post because it is hilarious. In a frightening vision of the future, it appears that my personal apathy could end up being the deciding factor in the upcoming political election.

You've seen this done with church signs and parking tickets, but check out this particular manifestation of the personalization meme. I'm guessing that many of you will want to send it to friends and family. Hopefully at least 51% of you.

Microsoft U Rank: Personalize Your Search Results

By Frederic Lardinois / October 20, 2008 2:00 PM

ms_urank_logo_oct08.jpgMicrosoft Research just announced the release of a new experimental search engine interface with a focus on personalization and social networking. U Rank allows you to reorder your searches, add notes, create lists of results, and share your personalized search results with your friends. The search results look like they are drawn directly from from Microsoft Live Search. Microsoft has created a short screencast that demonstrates U Rank's functionality in detail.

GoDaddy Unveils Mainstream Social Web Aggregator

By Sarah Perez / October 13, 2008 10:45 AM

GoDaddy has just unveiled an amazing new service called SmartSpace which lets anyone register a domain name and then instantly turn it into a social web site which aggregates any of the following components onto one page: a blog, a photo album, a chat application, email, RSS feeds, and even components from social networking applications like MySpace, Facebook, or LinkedIn. All you have to do is register the domain name you want and all the technical work is done for you - the site builds itself automatically.

New York Times, LinkedIn Enter Content Partnership

By Marshall Kirkpatrick / July 21, 2008 8:18 PM

In a brilliant move that's sure to make both newspapers and social networks around the web jealous, the New York Times and LinkedIn, the leading US social network for professionals, are announcing a content partnership tonight that could substantially increase the value for users of both sites. The announcement will be made at the top of the hour, but the integration is live now.

LinkedIn users are now being shown personalized news targeting their industry verticals on the Business and Technology sections of NYTimes.com and will then be prompted to share those stories will professional associates.

Study Confirms: Personalization Can Backfire

By Marshall Kirkpatrick / July 1, 2008 12:15 PM

emaillogo.jpgA new study from the University of Illinois confirms what many of us may have suspected privately: "personalized" marketing communication online can often make us actively dislike the message's sender.

"People bristle at personalization just for the sake of personalization," said Tiffany Barnett White, the professor who headed the research. Barnett White found that relevance was one important factor in increasing recipient interest, but ultimately it was the actual value being offered that made the lion's share of the difference in peoples' reaction. At a time when information overload is often being responded to by varying degrees of personalization, we believe this study is worthy of consideration.

The Color of Music

By Sarah Perez / February 9, 2008 6:32 PM
Moody offers a different way to categorize your music collection. Using color-coded tagging, this app lets you categorize your iTunes music based on the "mood" of the song. Horizontally, the scale goes from sad to happy, and vertically the scale goes from calm to intense.

When you listen to a song, you rate it using Moody, which launches in a small floating window on your screen outside of the iTunes application. After your songs are tagged, you can then play music based on your mood.

Tiinker is the Anti-Digg

By Sarah Perez / February 8, 2008 4:47 PM
Whereas the social news service from Digg relies on members to select and rank content, a new startup from Sydney, Australia, tiinker, does just the opposite: it treats each member as an individual and learns what he or she likes.

The service, an intelligent news aggregator, uses A.I.-like technology to determine your interests and then adapts to show you the news stories you will find most interesting. And since web 3.0 may be all about personalization, tiinker just might be the next big thing.

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