First and foremost, the biggest news regarding the latest release is definitely the added support for Linux operating systems. In order for Cooliris to work on Linux, you need to run a recent Linux distribution (e.g. Ubuntu 8.04, Fedora 10, OpenSuse 11). You'll also need hardware-accelerated graphics, Flash 10+, and Firefox 3.

Another new feature is the software's ability to now view files that are saved on your own computer. At the moment, this local media support is limited to photos only, but the company is working on adding video support in a later release. In a way, this makes the browser plugin behave somewhat like desktop software as it blurs the line between what's online and what's not. Just as you can browse through Flickr, Facebook, Picasa, and Google Images, you can now click on an item that reads "My Computer" to gain access to your local media store, too.

Finally, the software has been upgraded to include additional metadata about the content you're viewing. This may seem like an inconsequential upgrade, but it actually may be the most useful of them all. Instead of simply browsing through the photos or videos, you can now see additional information like ratings, view counts, title, resolution, etc. If you're flipping through the Facebook photos, you can easily move from one friend's photos to another's by clicking the names of the people tagged in the photo, accessible from the metadata section at the bottom of the image. This upgrade also applies to items in the "Shopping" section of the plugin where you can virtually window shop at Amazon.com.

Glorious Metadata!

Coming Soon: A New Cooliris for iPhone

Cooliris is also releasing an upgrade for their iPhone application, too, which will include some of the same features as the browser plugin. One notable exception, however, is that it won't have the ability to browse through the photos stored locally on the device itself. This is because Apple prevents the application from tapping into that local store, explains Shashi Seth, the company's Chief Revenue Officer. That said, the new iPhone app will display metadata, which should make it a more useful way to surf through your online media, go shopping, or catch up on the news.

Cooliris Raises $15.5 M

The company also announced that it has completed $15.5 million in Series B funding from a group of investors including Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group and the T-Mobile Venture Fund.

The software, originally launched in January 2008, has been downloaded over 10 million times and is seeing 50,000 new downloads per day. The iPhone app has reached 800,000 downloads.

Cooliris has always been one of our favorite web browser plugins as it re-imagines the entire experience of browsing through the web. Designed with surfing media in mind, the browser plugin lets you surf through a 3D wall of content and then zoom in and out on the images and videos found. The plugin doesn't work on all web sites yet, but several big names are already supported like Flickr, YouTube, Kodack, Amazon, Photobucket, Picasa, DeviantArt, Smugmug, MySpace, Facebook, Bebo, Hi5, Friendster, Google Images, and more. You can also Cooliris-enable your own web site with only a bit of code.

The iPhone App

Now, with the Cooliris iPhone application (iTunes link), the 3D media surfing experience has been delivered to the mobile web, too. For those familiar with the Cooliris browser plugin, the iPhone experience will be very familiar. The only difference is that you no longer need to use a mouse to move through the wall of media - you only need your finger.

Search

You're able to do Google searches with the iPhone app, so, if nothing more, Cooliris offers a unique way to to visually search the web using a Google-powered search engine. However, the Cooliris app also allows for searching other sites, too, including Flickr, Yahoo, SmugMug, and DeviantArt.

Discover

With the Discover feature, the app uses the iPhone's built-in GPS to detect your location in order to deliver personalized feeds for your locale. For example, here in the U.S., one of the categories available is for the U.S. Elections. Other countries will have their own local news featured here instead. As you read through the news in the Cooliris app, you can easily pull up a related story by "clicking" on the associated metadata the app displays. This lets you visit related web content without having to leave the Cooliris app to view the parent web site back in Safari. In other words, in addition to being a visual search engine, Cooliris is an alternative browser too.

You Have To Try This!

If before you felt that the Cooliris web browser plugin was cool, but wondered if it was all that useful, you'll definitely want to see it in use on the iPhone now and think again. The marriage of the 3D technology and the mobile web is the perfect combination. Cooliris seems as if it was designed just for the touchscreen iPhone.

This app represents what is only the first release for Cooliris on the iPhone. Later on, the app will include more features ported over from the web client as well as new features designed specifically for the iPhone. The company won't hint what those may be, but we're definitely going to stay tuned.

Now, in addition to the "full featured" option on Cooliris's Developer page, there's a new "Quick and Simple" option that promises to work on most sites. All you have to do is enter in your URL, and, after some tests are performed, you're provided with an XML file and some embed code to add to your site. The entire process is said to take about ten minutes, but in our testing, it was even quicker than that.

Another new feature in Cooliris is a new sharing option which lets you drag and drop media from the Wall to share with friends. Right now, this feature supports email only, but in the future, sharing via Facebook may become available.

If you're looking for content to view with Cooliris, you can visit Getty Images, the world's largest source of stock photos, which recently became Cooliris-enabled. You can also just launch the plugin and use its "Discovery" option, which loads a list of channels for you to choose from, including one that currently offers photos and videos from the Olympic Games in Beijing.

Cooliris' PicLens is, without a doubt, one of the prettiest browser add-ons currently available. When we first reviewed it in February, Josh Catone called it 'nifty' and 'gorgeous.' Both of these adjectives still fully apply to PicLens, but since then, the company has added a large number of new features. These include a stronger emphasis on displaying videos and integration with Amazon, as well as support for a few more photo sharing sites.

At its most basic level, PicLens, which is now at version 1.7, allows you to quickly browse through images from photo and video sharing sites on a full-screen 3D wall. This wall looks a lot like Apple's Cover Flow and the screen-shots here really don't do it justice.

One thing that might come as a disappointment to users is that PicLens doesn't work with every site. However, PicLens does support a wide range of photo sharing sites, social networks, and image search services, including Flickr, Photobucket, Picasa, DeviantArt, Smugmug, MySpace, Facebook, and Google Images. In its newest version, PicLens now also supports searching for videos in YouTube. PicLens should also work on any other site that has a Media RSS feed enabled.

Cooliris has also made a plugin available that allows owners of self-hosted WordPress sites to enable PicLens' functionality for their blogs.

As for browsers, PicLens supports Firefox, Internet Explorer, and Safari.

Window Shopping in 3D

One interesting function PicLens has added, is the ability to do a visual search through Amazon's online store. Scrolling through the covers of books, CDs, and videos, or even browsing the apparel section is surprisingly fast and actually turns out to be quite a lot of fun. Clicking on an item enlarges it and brings up the price and a short description. One limitation of this search is that you can't specify anything else but keywords. Items can't be organized by price or any other filter normally available on Amazon such as brand or seller. This is even more limiting because you can't do a search on Amazon and then have PicLens display the results of your search, making the feature quite a bit less useful.

It's Pretty, But Is it Useful?

Whenever a piece of software looks as good as PicLens does, the question that comes up pretty quickly is how useful it can actually be.

The Amazon integration is most useful when you are searching for a specific look or just browsing through books for the sake of it, but otherwise, it feels more like a gimmick than a useful feature.

PicLens is at its best when displaying objects from photo and video sites. Having the ability to visually browse through a large number of items gives it a clear heads-up over the functionality of these web services themselves, and, at the end of the day, it's also plain fun to use.

The addon is basically a photo viewer for the web. It creates a desktop-like photo viewing experience for supported sites, by pulling out all images on a page (or in an online gallery) and creating a slideshow. PicLens supports a range of sites, including the image search engines from the big five search sites, social networks Facebook, MySpace, Bebo, Hi5, and Friendster, and photosharing sites Flickr, Photobucket, Picasa, DeviantArt, and Smugmug.

The latest version ads a Cover Flow-esque photo browser called "The Wall" that stacks photos in a three dimensional space. It might actually be more comparable to the "wall of videos" Apple TV ad. Users can click and drag along the wall, zoom in on any photo, or visit the source. The Wall is a gorgeous feature that makes looking at web galleries a lot more like browsing photos using something like Apple's iPhoto app.

Even better, another new feature lets users search a handful of supported sites (Google, Yahoo!, Smugmug, Flickr, DeviantArt, and Photobucket) directly from within PicLens. Results are automatically loaded up on the wall.

The video below from Cooliris shows the new version of PicLens in action.

Cooliris also makes the Previews addon, which we wrote about last year.