ReadWriteWeb

BricaBox is a new type of service that combines elements of social networking and content creation into a medium it calls a "social content platform." The NYC-based startup hopes to do for social content what Ning did for social networks. It launches quietly early this morning in public beta.

It probably seems like a thin difference, but within the social content platform lies an elegant concept. The site delivers a platform upon which any sort of content vehicle can be built.

? On the same night the sophisticated MySpace Application Platform was released to developers, Facebook announced an important forthcoming development that should make FB apps a whole lot less annoying. Let the Platform Wars begin!
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Starting next week, Facebook apps that get good user responses from Newsfeed messages (clickthroughs, app installs) will be allowed to send more notifications and apps that get fewer user responses to their notices will have the number of notices they can send cut down. Metered messaging based on user engagement could save the Facebook Platform from a growing sense of app fatigue.

MySpace is launching its developer platform tomorrow and is going great lengths to highlight the ways it's different from the Facebook Platform. That's ironic given that the dominant reaction to the Facebook Platform, from users at least if not the press, is that it's made the site too much like MySpace.

None the less, there are some very interesting details available about the MySpace Platform. After all, that is where the action is - there's far more traffic to MySpace than Facebook.

Zong, a mobile SMS app framework from Europe's Echovox, has cut deals with eight major US mobile carriers to enable the Zong turnkey applications and API to be used in the US.

Publishers can now use Zong apps to offer their customers polls, quizzes, alerts, RSS feeds and more via SMS shortcodes and responses. The company says its API also allows publishers to leverage web content, serve up and bill customers for a wide variety of applications beyond SMS interactions.

Open source wiki vendor MindTouch is releasing a series of major new features Monday and some of them are quite interesting. People used to talk about MindTouch for its outlandish stunts - like working with nutball John Gotts on the short-lived Wiki.com platform and hiring a Bono impersonator to walk the exhibit floor at DEMO. Those days seem like the distant past as now the MindTouch software gets attention on its own.