ReadWriteWeb

Last week, iPhone developers were taken by surprise when Apple unceremoniously removed their ability to promote their "mature" applications (ages 17+) using promo codes. These codes allow application creators to raise awareness about their work by sending out free copies of apps to select individuals, such as those working in the media, in the hopes of having their new app reviewed. Now it seems that Apple has reversed this earlier, controversial decision and is allowing promo codes once again. But we have to wonder: why were they ever removed to begin with?