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According to a recent survey of 78,835 mobile phone customers in the U.K., less than 5% of women would select an Android device as their next smartphone. The problem, explains Belinda Parmar, Founder of marketing agency Lady Geek which conducted the survey with YouGov Sixth Sense, is that "Android provides a perfect example of how not to market a platform to women." Few women know or care about what Android is or how it can benefit their lives, she explains.

Parmar plans to detail the survey's findings in a presentation at Droidcon, a London-based Android conference occurring later this month.

Last week, Amazon Web Services announced its Import/Export service would be openly available, in order to facilitate the movement of data to and from the cloud.

The catch: it appears as though the fastest way to transfer large amounts of data is by mailing a storage device to Amazon. As Amazon itself noted when they launched the Import/Export service, "it would take over 80 days to upload just 1TB of data over a T1 connection."

When consumers rush out to purchase Apple's new handheld device, the slate-like computer called the iPad, they'll have several options to choose from. In addition to multiple storage capacities, iPad buyers will have to make an even more critical decision: Wi-Fi or 3G? Although Wi-Fi hotspots are in many places these days, from airports to coffee shops and sometimes even blanketing a city's downtown, anyone with an iPod Touch will tell you that they're far from being everywhere. That problem certainly limits some of the functionality of the iPad apps, especially those relying on real-time updates for breaking news, data downloads or other Internet-only content.

Considering that the contract-free iPad 3G plan starts at $15 per month, one would think that, given these potential issues, the 3G version would be the top choice among consumers. However, AT&T's CEO thinks otherwise. He predicts the iPad will primarily be a Wi-Fi only device. Is he right?

A new survey from Retrevo finds that consumers' interest in the Apple iPad died down after they heard what the new tablet PC actually had to offer. According to the company, "not only did Apple fail to convince new buyers, it may have lost many potential buyers who now say they don't think they need an Apple tablet computer." Ouch!

While it's true that the poll results do support these findings, they contradict what tech analysts have been saying about the device's potential. With sales expectations that range anywhere from 1 million to 6 million units over the course of this year, the iPad is predicted to do quite well. So is the survey wrong? Or is it the analysts?

Late last night, AOL revealed a sneak peek at their new branding campaign for their soon-to-be standalone content-focused business. The rebranding effort will officially launch on December 10th when AOL begins trading on the New York Stock Exchange as a separate company from Time Warner, its current owner. The new logos - yes, there are more than one - feature a lowercase "aol" on top of various colorful images that range from an orange goldfish to a green scribble. The odd designs are definitely different than AOL's "running man" or "triangle with swoosh" logos of years past - logos that became synonymous with the service that a large part of America once used to go online. But are the new logos any good? Or do they look more like the joke that AOL hopes it's not becoming?

Late last week Socialtext's Michael Idinopulos wrote a post with some interesting advice for anyone looking to start a social software implementation in the enterprise: skip the pilot. His argument was that since the new breed of enterprise 2.0 tools are about human interaction, something which changes dramatically at scale, then small pilots were not a useful barometer of future success or failure.

Idinopulos admitted that pilots are great for traditional IT, which revolves around a set of actions that do not change much whether it's 10 or 10,000 people (think billing or adding leads in a CRM). We agree that in any kind of collaboration, the shift from 10 to 10,0000 causes dramatic change. But that leaves an open question: do you still use pilots for your wikis, blogs, and other social software implementations, or are they a waste of time?

The weekend is the perfect time to get started on computer projects that you just didn't have time for during the week. This weekend, my project of choice is backups. Although I can safely say that the majority of my files are (relatively) safe in the cloud, it never hurts to make a run through and upload those that got overlooked.

My documents are spread out across Google Docs, Office Live, SkyDrive, and Box.net. My photos are on flickr and Facebook. My music and video collections are backed up locally to multiple external drives (since I'm too cheap to pay for the hundreds of gigs of online storage needed), but one thing that wasn't backed up anywhere but on my own PC was the thing that may be the most important of all: my iPhone.

paidContent is reporting that Technorati has raised $7.5 million of planned $10 million fourth round of funding. That would bring the total amount raised by the blog search engine to about $30 million. Google Blog Search has greatly eaten into Technorati's share of the blog search market, and the company changed CEOs last August. We documented the company's struggles last year, but now we'd like to ask you if Technorati is still relevant. What blog search engine do you use?

The theme for this week must be the erosion of market share for dominant technologies. Earlier, we reported on the Firefox web browser's steady march into Internet Explorer territory, and today NewTeeVee points to a recent study from Ipsos MediaCT that shows the PC continuing to encroach on the television's dominating position for eyeball time when it comes to video watching. Where are you watching video? Vote in our poll below.

Zogby International and 463 Communications released the results last night of an interesting and well executed poll about the attitudes US adults have about the internet. Nearly 10,000 respondents were included and I presume the companies did not seek out the craziest 10,000 people in America (only 20% were from the West Coast, for example) - so these are probably pretty valid results.

To summarize: an alarming percentage of respondents are open to brain implants that allow them to access the internet with their minds and that allow their children's locations to be tracked, they think government censorship of online video content is acceptable, the internet makes them feel closer to God and less close their significant others - but their own identities on the internet are not very important to them. This is frightening stuff.