posterous - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/posterous en Copyright 2009 Richard MacManus readwriteweb@gmail.com Sat, 21 Nov 2009 05:00:00 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss 7 Apps We're Falling in Love With AppsWeLoveLogo.jpgWe test a lot of software around here, on the web, on our desktop and on our phones. It's a great job to have, but only so much of what we test really sticks and becomes a part of our daily routines. Every once in awhile we like to compare lists in our team chat room and then share them with you.

Here are the latest tools and services we've come to love, maybe you'd like to give them a try too.

]]>Sponsor

]]> Posterous

Think you find a lot of great stuff online? You should try sharing it with people using Posterous. The user experience for this curation and blogging tool is remarkable, a real model for other app makers to check out. Posting by email, iPhone and a web bookmarklet are all really easy. My Posterous is here and Frederic Lardinois shares some of this favorite stuff here. If you like what we write about on ReadWriteWeb then check out the cool little things we find but don't blog about at the day job - or the things that will make it to ReadWriteWeb later. Posterous just went real time this week, too.

See also: How to Use Tumblr, Posterous and Other Light Blogging Services

posterousscreen.jpg

Topify

Ever feel frustrated by the emails you get from Twitter? We did, until we signed up for Topify. From really smart "X is now following you" emails to the ability to reply to direct messages by email - Topify delivers Twitter emails like Twitter ought to. It's another project from Ouriel Ohayon, who's also behind the wonderful iPhone app sharing service AppsFire. Ouriel makes cool stuff.

See also: Ten Companies Twitter Should Consider Acquiring Next

topifyscreen.jpg

Seesmic Web

The never-ending battle between Seesmic and Tweetdeck to see who can make the coolest Twitter client is great for users. Tweetdeck ate my groups last night in an upgrade, after I'd spent hours building them, and so I decided to give Seesmic another try. The Seesmic Web app is awesome and Mac users can turn it into its own app on the desktop using Fluid. The best of many cool features? List support! You can turn any list you're following on Twitter into its own column in Seesmic. Frederic Lardinois says he's been using this combo for a few weeks, I still have some kinks to work out.

See also: Seesmic + Twhirl is a Vision of the Web's Future (From 18 months ago, how did our prediction turn out?)

SeesmicWebFluidScreen.jpg

Tweetie 2

The iPhone app Tweetie (iTunes link) made a major upgrade last month and we're loving it. Sarah Perez put this one on the list but everyone agrees - this is hot stuff. Will the forthcoming Seesmic Mobile app be as good? Will Tweetdeck's eventual support for Twitter lists turn into an awesome iPhone app? We'll see - but Tweetie's many rich features make it the app to beat right now. My favorite feature? The way the replies page can be pulled down like a spring to prompt a refresh. It's a little thing, but it's fun.

See also: The Favorite iPhone Apps of Five Geek Rock Stars

Aardvark

aardvarkscreen250.jpgAardvark leverages what it calls "the real-time web of people" to deliver answers to any question you have - from people in your social circle who know about the topic and are available at that very moment. Vark gets mixed reviews from some people, but I love it. From technical questions to practical ones about life to opinions about questions I have at work - I've been getting a lot of fast, helpful information from people on Aardvark lately. It's another app that scores very high on User Experience, especially in its iPhone and IM interfaces.

See also: The Robot Made Me Do It: Comparing 3 New Cyborg Q&A Services

Chrome/Chromium

Google's web browser is fast, it's really fast. It's hard to say goodbye to all the wonderful Firefox extensions we've been using for years - but it's harder to use any other browser once you've been using Chrome for awhile. We have high hopes for Chrome plug-ins, but even without them it's a joy to use. You can download Chrome for Windows here and Chromium for Mac here.

LazyFeed

LazyFeed is a topic-driven "discovery engine." It's basically a blog search client that brings in the freshest posts about topics you're interested in. A couple of months into using it, I'm still finding great content every time I fire it up. I've got this running in Fluid and it works great.

Want some serendipity on the iPhone? Try out competitor YourVersion's app. The first version isn't easy on the eyes, but it delivers roughly the same experience on the go.

See also: Ten Useful Examples of the Real-Time Web in Action

LazyfeedLatestScreen.jpg

Those are some of our favorites lately. What apps have you fallen in love with this season? We'd love to know.

See also our previous installments in this series:
30 Days Later: 22 Apps We're Still Using One Month After Finding Them From one year ago!
Still Shiny: 23 Apps We're Using One Month Later From this Spring.
What We Use: A Tour of RWW Desktops (Mac & PC) Video screencasts.

]]>Discuss]]>
http://www.readwriteweb.com/archives/great_new_apps_november.php http://www.readwriteweb.com/archives/great_new_apps_november.php NYT Wed, 11 Nov 2009 12:03:03 -0800 Marshall Kirkpatrick
Fast-Growing Curation Service Posterous Now Publishing Real-Time Feeds Blogging and stuff sharing service Posterous.com now publishes real-time PubSubHubbbub feeds for every site in its domain, the company announced yesterday in a blog post about a number of major revisions to the site. That means that real-time savvy content aggregators will receive Posterous content almost instantly after its published, instead of waiting as much as half an hour to poll the site for updates.

The company is using the service Superfeedr to outsource its Hub management. Posterous joins WordPress, Blogger and TypePad among the popular publishing platforms to offer real-time feeds.

]]>Sponsor

]]> Posterous combines very easy publishing of original and curated content with an in-network subscription reader. If you're familiar with Tumblr, this is similar. Posterous is much smaller than Tumblr but this Fall introduced a feature to import Tumblr blogs into its own platform.

Superfeedr is a service that consumes content from publishing platforms in a wide variety of ways, including polling if needed, and then offers a republished feed in real-time formats including PubSubHubbub or XMPP. Other services using Superfeedr include Six Apart, Adobe, Twitterfeed, StatusNet and SmackSale.

In the Posterous announcement the company tried to explain the value of going real time like this: "this will mean your posts will appear in Google Reader much faster, as they're gradually rolling out PubSubHubbub support." Unfortunately, Google Reader does not yet consume real-time feeds. Aggregators that do to date include Dave Winer's River2, discovery engine LazyFeed and the forthcoming next version of Netvibes.

It's probably just a matter of time until Google Reader implements real-time feed consumption, but in the mean-time real-time blog feeds are quickly becoming a substantial portion of the real-time ecosystem. That ecosystem is best known for its high profile constituents Twitter and Facebook but now already includes far more than just those sources. These are very early days in the real-time web but the pace with which publishing platforms have adopted the paradigm demonstrates how easy it is.

Publishers making the move to real-time feeds not only offer their users a chance to appear first in front of readers, they also substantially reduce technical infrastructure requirements for publishers burdened by the need to poll periodically to check for updated content.

You can find my new curated blog on Posterous here.

]]>Discuss]]>
http://www.readwriteweb.com/archives/posterous_real_time_blogging.php http://www.readwriteweb.com/archives/posterous_real_time_blogging.php News Tue, 10 Nov 2009 11:39:32 -0800 Marshall Kirkpatrick
How to Use Tumblr, Posterous & Other Light Blogging Services Last week we took a poll asking for your favorite 'light' blogging service. These are blogging services that make it very easy for you to share content and media. While old-school blogging service Blogger.com got the most votes in our poll, newer slicker services such as Tumblr, Soup.io and the recently trendy Posterous are popular with early adopters.

Many people are only just coming to know the newer services like Posterous, so in this post we give you 5 tips to get the most out of them. The post is in the same vein as our earlier How to use Facebook one.

]]>Sponsor

]]> 1. Post Lots of Media

Blogging started out in the early days as a text-heavy medium; and to this day professional blogs (such as ReadWriteWeb) rely mostly on text. But the whole point of light blogging - sometimes called micro-blogging - is to be more casual and colorful. So post lots of media: photos, video, audio. Most light blogging services offer a browser bookmarklet, which enables you to post media at the click of a button.

Here's an example of easily published media from a Posterous blog called ReflectionOf.Me:

2. Subscribe to Other People (& Re-Blog)

One thing that hasn't changed about blogging is the sense of community. Half the fun of maintaining a blog is reaching out to your network. So be proactive in finding people who blog about similar things as you, then link to them and even re-blog their posts (copy and paste - it's much more accepted in light blogging than in professional blogging!).

At this stage, the market leader Tumblr still offers you the best chance of finding like-minded souls - due to the sheer number of people using it. Here's an example of community from a Tumblr user called rudie. Note the "following" panel on the right, which lists the other blogs that rudie follows.

3. Aggregate Content From Your Other Apps

With light blogging, you needn't even spend time actually blogging - because you can pull in content automatically from other apps. While FriendFeed and even Facebook are common methods for many of us to aggregate our content from across the web (a.k.a. 'lifestreaming'), it's just as easy to do so using Tumblr, Posterous or Soup.io.

To the right is an example from my own Soup.io blog. Every week Soup.io polls last.fm and automatically publishes the top 5 artists I've listened to in the past week.

4. Customize Your Theme

All of the leading light blogging services offer a variety of colorful themes. If you're handy with HTML and/or CSS, you can customize your template too - if you want to make it unique. Here's a cool MySpace-esque design from Tumblr user Juice in a Box:

5. Don't Take it Seriously

It's not called light blogging for nothing (actually it wasn't called light blogging at all, until we clumsily coined it!). Services such as Tumblr, Posterous and Soup.io make it very easy to experiment with blogging, have fun, see new things, meet new people. Why not give it go...


From Sween's Tumblr blog

]]>Discuss]]>
http://www.readwriteweb.com/archives/how_to_use_tumblr_posterous_other_light_blogging_services.php http://www.readwriteweb.com/archives/how_to_use_tumblr_posterous_other_light_blogging_services.php How To Tue, 22 Sep 2009 08:27:00 -0800 Richard MacManus
Poll: Which Light Blogging Service Do You Use? Earlier today we reported that Posterous, a popular minimalist blogging service, had added the ability for its users to import their Tumblr content. Tumblr is a competing 'light blogging' service - the market leader in fact. Other similar services include Soup.io, Noovo, Vox, Profilactic and even Wordpress.com and Blogger.com are used for this purpose (although they're more used for long-form blogging).

We're curious to know which of these services our readers use. Let us know in the poll below, or make a comment if yours is not listed.

]]>Sponsor

]]> What do we mean by 'light blogging'? It used to be called "micro-blogging," although that term is as much applied to Twitter as to Tumblr. Twitter is limited to 140 characters and is more of a communications tool than a publishing one. In comparison Tumblr (and Posterous et al) are publishing services. The key point is that you can publish 'found' things very quickly and at the click of a button. You can easily share content and media with these services.

In the example to the right, I posted a video of a band I like to my Soup.io blog by simply inputting its MySpace video embed code and adding a couple of lines of comment. Much less effort than writing a post on ReadWriteWeb ;-)

Compete data shows that Tumblr is the clear leader in this market, with Posterous about to overtake Vox as number 2. Note: we didn't include wordpress.com or blogger.com, because they are much larger than all of these and are used for different purposes too.

Here is our poll, please select the light blogging service you use most often. There are many smaller services around, so the list below is certainly not comprehensive. If yours is missing, add it to the RWW comments.

]]>Discuss]]>
http://www.readwriteweb.com/archives/poll_what_light_blogging_service_do_you_use.php http://www.readwriteweb.com/archives/poll_what_light_blogging_service_do_you_use.php Polls Thu, 17 Sep 2009 22:15:40 -0800 Richard MacManus
Posterous Launches Support for Themes, Import from Tumblr posterous-logo.pngPosterous, the popular minimalist blogging service, just released a major update to its service, which includes customizable themes, a feature a lot of users had been waiting for. Users can now choose between five different themes, all of which are highly customizable. According to the company, additional themes will be added over time. Users can now also easily import their Tumblr blogs and even use their Tumblr themes as Posterous now also supports the Tumblr theme format. Posterous also announced that its traffic grew tenfold over the last 12 months to 4.4 million unique visits last month.

]]>Sponsor

]]> posterous_themes.png

We always liked Posterous, which launched last July, because of the simplicity of the service. Just one email to post@posterous.com will get you a new blog, for example. Over time, however, the company has added lots of additional features, including the ability to use your own domain name, track subscriptions through Feedburner, and embed a wider variety of media files. In addition, Posterous also launched a very nifty iPhone application (iTunes link) last month.

Given that Tumblr is probably Posterous' strongest competitor, it only makes sense for Posterous to give users an option to import their Tumblr blogs.

The new themes still follow Posterous' minimalist design philosophy, though given that users can edit the CSS themselves, they can now take control of their own designs.

]]>Discuss]]>
http://www.readwriteweb.com/archives/posterous_launches_support_for_themes.php http://www.readwriteweb.com/archives/posterous_launches_support_for_themes.php News Thu, 17 Sep 2009 12:05:11 -0800 Frederic Lardinois
Minimalist Blogging Service Posterous Gets an iPhone App posterous-logo.pngPosterous, the increasingly popular minimalist blogging service, just launched its first iPhone application this morning. The app, called PicPosterous, allows users to upload pictures and videos to their blogs. Until now, the only way to upload this content was to email it to Posterous. The developers of the iPhone app still have to work out some kinks, but once the company fixes these issues, PicPosterous could quickly take over email as the most convenient way to upload media files to Posterous.

]]>Sponsor

]]> Minimalist Blogging Done Right

When Posterous launched, the only way to upload content to the site was to email it to post@posterous.com. If you hadn't already registered an account, Posterous would automatically set up a blog for you and email you back with all the details. The iPhone application follows a similar philosophy, though with a strong focus on pictures and videos. You don't have to register for the service to upload pictures - your new Posterous domain name will appear at the bottom of the screen.

Another nice feature of the app is that you can easily add new pictures and videos to an album without starting a new blog post.

picposterous_gallery.jpg

Good, But Not Perfect

Not everything is perfect, however. While the app does a nice job with media content, you can't actually use it to forward links or just straightforward text to your site.

Once you are registered with Posterous, you can also choose to forward your images to a number of services like Twitter, Facebook, Flickr, or your own blog. From within the app, however, you can't control where your images go, though you can turn Posterous' auto-post function on or off from within the app when you start a new album.

posterous_no_setup.pngSome earlier reviews of the app noted that any image that wasn't taking in landscape mode would appear on its side once uploaded to the service. In reality, however, it just takes a few minutes for the site to detect the orientation of the image and the problem will correct itself automatically.

Overall, this app is a good start. If you are at an event, for example, you could easily snap pictures and videos from within the app and upload them to your Posterous blog within seconds. Thanks to Posterous' ability to auto-post your files to other services, your friends don't even have to come to your site - the images will just go to whatever service they are already on.

The app brings Posterous' philosophy of keeping things very simple to the iPhone, though sometimes to the detriment of the user experience. Until the Posterous team fixes some of these issues with the app, we are more likely to just continue to email our media files and texts to Posterous than to fire up PicPosterous.

]]>Discuss]]>
http://www.readwriteweb.com/archives/minimalist_blogging_service_posterous_gets_an_iphone_app.php http://www.readwriteweb.com/archives/minimalist_blogging_service_posterous_gets_an_iphone_app.php Mobile Services Thu, 20 Aug 2009 09:25:51 -0800 Frederic Lardinois
Posterous Challenges Tumblr With New Bookmarklet posterous-logo.pngWhen we first reviewed Posterous, we called it a 'minimalist blogging service.' All you have to do to start blogging and sharing content on the service is to send an email to post AT posterous.com and it will automatically set up a blog for you. Now, however, Posterous is expanding its service and slightly changing its direction by adding a bookmarklet that puts it on a direct collision course with tumblr, the popular microblogging site.

]]>Sponsor

]]> Supported Services

Most importantly, Posterous' new bookmarklet automatically extracts videos from sites like YouTube, Hulu, ESPN, Revision3, blip.tv, and many others. It also recognizes music on imeem and SoundCloud, as well as documents on Slideshare, scribd, and Docstoc. The bookmarklet also picks up on photos from flickr, Photobucket, and Picasa, and you can even include live video from Seesmic, qik, and justin.tv. posterous_supported_services.pngIn addition, the bookmarklet also recognizes embedded documents from these services on other sites and allows you to post them to your Posterous.

Autopost

Thanks to Posterous' auto-post feature, you can forward your posts to Twitter, Flickr, and Facebook, as well as to most major blogging services, including Tumblr. Sadly, Posterous does not (yet?) support posting to FriendFeed and it can't save a copy of your links to more traditional boomarking services like delicious.

Taking on Tumblr

Sadly, Posterous still doesn't offer an API that would allow third-party developers to easily create applications on top of the service. Tumblr, on the other hand, has cultivated a rich ecosystem of third-party apps.

Posterous, however, has a dedicated fanbase and the simplicity of the service has served it well over the last six months. This new feature will surely help it to gain a lot of new users, as it massively expands the usefulness and functionality of Posterous.

posterous_share.jpg

]]>Discuss]]>
http://www.readwriteweb.com/archives/posterous_challenges_tumblr_wi.php http://www.readwriteweb.com/archives/posterous_challenges_tumblr_wi.php Products Wed, 04 Feb 2009 12:52:18 -0800 Frederic Lardinois
Posterous: Minimalist Blogging posterous-logo.pngPosterous is such a simple microblogging platform, it almost makes Tumblr look overly complicated. The Y Combinator funded startup is a bit of a mix between a blogging and lifestreaming service, with a little dose of Twitter thrown in for good measure. To start using it, users only have to send an email to post AT posterous.com and, within a few minutes, posterous will respond with the address for the new blog.

]]>Sponsor

]]> Posterous was founded in May of this year with about $15,000 in seed capital, but it has already attracted a fair amount of users and has been adding new features at a steady clip. Posterous is currently free and plans to start selling premium features in the future.

Setup

Posterous' setup process takes minimalism to the extreme - you don't even have to register. Instead, after sending your first email to post AT posterous.com, you will receive an email with your new blog's address. Those addresses, however, don't always look too pretty (think chris-hr12.posterous.com).

While this is not necessary, it's probably best to actually create a login at posterous and register an email address with them. Thankfully, once you register your email address and chose your own URL, all your posts will be transferred over to your new one automatically. Registration is dead simple as well - just enter your email address and a password.

posterous-sshot.png

Posting to Posterous

When posting to posterous from the site itself, you are presented with a rich text editor, not unlike the editor in Tumblr or Wordpress.

The best way to post to posterous, though, is through email, especially because the web interface can't handle uploads (yet?), while email attachments are handled quite beautifully. Posterous accepts pdf, doc, ppt, jpg, gif, png, and mp3 files.

If you send an mp3 file, posterous will create a flash player for it in the post. If you send more than one photo, posterous will automatically create a gallery for you (see screenshot). This works especially well when sending pictures right out of a photo application like Google's Picasa.

Documents are displayed through Scribd's flash interface.

Posterous can also handle most HTML tags and when sending a YouTube URL, it immediately embeds the video in the post.

Networking Still Needs Some Work

Posterous has some social networking functions, with user profiles and the ability to follow other users. There is nothing revolutionary here. However, it isn't possible to search for users, making the ability to follow quite a bit less useful. Posterous will recommend you some users to subscribe to, but without the ability to search for your friends or even just for keywords, this part of the application clearly needs a bit more work.

posterous-manage.png

Security

The email interface, while posterous' strongest point in terms of usability, is also its weakest point in terms of security. Email addresses are easily spoofed. While posterous claims that they are able to filter out messages not send by you and will notify you if they suspect a security breach, there is probably a good chance that a nefarious user could send potentially incriminating posts to your blog.

Verdict

Security issues aside, posterous is a very cool new service. The ease of posting to it is going to make it very attractive to even novice users. While most blogging platforms always allowed for posting by email either directly or through a third-party service, few bloggers ever made much use of it, as the email addresses were always cryptic and the process often simply didn't work.

Posterous would also work very well for those who want to send quick updates from their mobile devices. There is, after all, no need to install any apps - simply send an email and be done.

While the microblogging/lifestreaming field is quite crowded, with Pownce, Twitter, Tumblr, Jaiku, and too many others to name, posterous might just be different and simple enough to set itself apart from the rest.

]]>Discuss]]>
http://www.readwriteweb.com/archives/posterous_minimalist_blogging.php http://www.readwriteweb.com/archives/posterous_minimalist_blogging.php Reviews Wed, 02 Jul 2008 10:35:50 -0800 Frederic Lardinois
Flock Goes Green for Earth Day Flock, the Mozilla-based "social web browser," which we've profiled in the past here and here, has just announced its new Eco-edition browser just in time for Earth Day. This "green" version of the browser sports a new theme and comes pre-loaded with content that eco-minded folks will enjoy.

]]>Sponsor

]]> Eco-Edition Features

The most noticeable difference between the Eco-edition of Flock and the standard edition is the new green theme. Instead of blue, the background and browser buttons are now green, which is a nice change of pace for regular Flock users, who have probably been checking the "Themes" page for a while now to no avail.

Eco-Edition

However, what really makes this new version of Flock green isn't the background - it's the content. In partnership with Discovery Networks, New York Times, Yahoo, TreeHugger, Grist, Ecorazzi and AllTop, the Eco-edition comes pre-loaded with all the best environmental content and features from these varied resources.

The customizable features where you'll find the pre-loaded content includes the Flock Media Streams, where photos and videos from the partner sites will be updated daily, the News Feeds, which come pre-subscribed to 50+ leading environmental sources, and the Favorites, where top environmentally-focused sites are organized for you.

Even if you're not that into environmental news and opinion, you can always just download the new version and remove the pre-loaded content while still enjoying the new green Flock theme.

The Eco-edition will be made available for download from www.flock.com/eco.

Great Idea, More Please!

We love the idea of a pre-customized version of Flock built around a specific topic, and would great to see other themed versions of Flock in the future. (A tech-themed one would be nice!) If you look through all the topics available at Alltop, for example, you'll see there are plenty of ideas for future themed editions - crafts, travel, tech news, moms, sports, photography, music (oh wait, that's Songbird), or design, just to name a few. Even better would be if these customized editions could be loaded and unloaded from within the standard version of Flock somehow.

Would you like a pre-customized version of Flock? Share your thoughts in the comments.

Update: Flock Eco donates 10% of search revenue proceeds back to helping the environment. For more details see: http://browser.flock.com/eco/donate ]]>Discuss]]>
http://www.readwriteweb.com/archives/flock_goes_green_for_earth_day.php http://www.readwriteweb.com/archives/flock_goes_green_for_earth_day.php Products Mon, 21 Apr 2008 21:01:00 -0800 Sarah Perez
Wine, Film and Books: Adaptive Blue Offers Open Format to Make the Web Smarter Semantic web company Adaptive Blue has published what it hopes will become a standard for publishers who want to signal in their header tags when a webpage is primarily about a particular book, film, wine or other type of objects. From search to trend analysis to a richer browsing experience - the developments that could come from adoption such a standard are many.

Called AB Meta, the format was developed in concert with a number of other web companies and is aimed to be part of a larger effort to pick up where existing Semantic Web and microformats markup leaves off. It's simple and extensible.

]]>Sponsor

]]> When the meaning of web pages becomes machine readable - magical things can happen.

Bloggers who want to mark up particular pages or post pages with AB Meta can do so using Dougal Campbell's HeadMeta WordPress plugin. Some post-level meta data editing is possible with Typepad but Blogger users are out of luck. Hopefully someone will build a UI for self-publishers.

For commercial publishers and retail sites, the AB Meta standard should be much easier to implement across their sites. In addition to the new spec drawn up to describe objects, AB Meta also leverages existing Dublin Core markup when available.

Picture 107.png

Above is a sample of some simple AB Meta, below is an extended version.

Picture 108.png

AM Meta is based largely on Adaptive Blue's work developing its BlueOrganizer smart browser plug-in and SmartLinks contextual reference tool. Now that the company has come up with a robust, simple and extensible format for designating the primary object of a web page and describing its various characteristics - the next logical step is to open that format up and do some biz dev building adoption in web pages themselves. Though anyone will be able to index AB Meta, Adaptive Blue's products will presumably be the most advanced at first in what it can do with the markup of its own creation.

We're big fans of the semantic web here at RWW and (disclosure) Adaptive Blue CEO Alex Iskold writes some of the smartest posts about it that you'll find here or anywhere.

]]>Discuss]]>
http://www.readwriteweb.com/archives/wine_film_and_books_adaptive_b.php http://www.readwriteweb.com/archives/wine_film_and_books_adaptive_b.php Products Mon, 21 Apr 2008 17:36:00 -0800 Marshall Kirkpatrick
Start Pages: The Next Social Networks Google today made an announcement that could prove to be not only important to the evolution of OpenSocial and iGoogle, but also to the social networking sector itself. Google announced a new developer sandbox for iGoogle that includes support for their OpenSocial APIs. Essentially, Google is working toward turning their start page property into a social network, though they haven't overtly said so. Google's move makes this officially the start of a trend we're seeing in start pages to get more social, and an idea we've been pushing at RWW for the past year.

]]>Sponsor

]]> As our own Sarah Perez notes on her personal blog, in the Google FAQ about the new iGoogle sandbox, in a section about friends the company writes, "This is not the final network that will be used in iGoogle. Users will have full control over who their friends are and will be able to easily modify their list of friends. Stay tuned for details."

We have no idea what the "final network" will be, but it certainly seems to hint at the further social networkification of iGoogle. We think that's smart. In May of last year we theorized that start pages were very well suited to take on social networks like Facebook and MySpace. "Whereas Facebook is just launching their platform," we wrote at the time, "Netvibes and Pageflakes each already have an evolved and popular platform ecosystem in place. What they lack is the social scene." We called adding social interactivity features to start pages the "next logical step" for those companies.

A couple of months later, it appeared that taking on social networks was exactly what Pageflakes and Netvibes were planning to do. "Start pages will challenge the existing social networks - it's almost evolutionary for them to become social networks," wrote Richard MacManus.

In July, we laid out a plan to fix Yahoo! that revolved around building out a developer platform for their web-leading start page, MyYahoo! The final step of our plan was to make the platform social.

And just last week, Pageflakes was acquired by LiveUniverse, a move that we saw as a step toward the further socialization of Pageflakes. "Along with [MySpace founder Brad] Greenspan, LiveUniverse has original MySpace engineer Toan Nguyen on its management team. That's some serious chops in the area of social networking, which is where Pageflakes has been heading since ... last July," we wrote.

Google's announcement today may just kick off an industry wide trend toward turning start page properties into social networks -- often, as Google goes, so goes the web. That makes a lot of sense. Start pages generally already have rich developer ecosystems with many useful apps, and because they act as "first stops" for many users, they're already sticky. Adding in social networking functions just increases utility for users.

]]>Discuss]]>
http://www.readwriteweb.com/archives/start_pages_the_next_social_networks.php http://www.readwriteweb.com/archives/start_pages_the_next_social_networks.php Trends Mon, 21 Apr 2008 13:14:09 -0800 Josh Catone