Twitter Censoring Trends: Is it Enough?

At the end of the day, we agree with Twitter's decision to pull the obviously forced hashtag from the trends section just as they did the last time a bunch of folks thought they would have some fun by tweeting other offensive words and phrases. But these incidents have made us wonder: has Twitter trends outlived its ability to function properly as an entirely algorithm-based service? Given how many people rely on Twitter trends to track hot topics and breaking news, the section will be under constant attack from those who want to use the algorithm for their own purposes...and not necessarily good ones.

In some cases, like the latest 4chan move, the term-made-trend will be a somewhat offensive, but ultimately harmless prank. In other cases, the trends will be courtesy of some marketer pushing their hashtag up through the ranks thanks to their latest "tweet-to-win" contest. But do either of these cases represent an organic news-based trend that deserves the spotlight? Perhaps not.

Although censorship isn't something that most people would normally support, in these cases it would feel less like censorship than it would a simple act of filtering. It's easy to see that "trends" like these aren't really the sort of trends that the section was meant to highlight. However, by letting the algorithm do all the work, everyone with an evil plan to get their hashtag into the leaderboard has a shot at 15 minutes of fame. And on the real-time web, that's an eternity.

If, on the other hand, Twitter started pre-filtering the trends for relevance, there would long be a reason for hoaxsters, pranksters, and other trend-hogging marketers to attempt to game the system. Just by putting a human editor in charge of Twitter trends, "fake trends" like these could easily be avoided. Even if the company didn't want to go with full-on censorship, they could at the very least move the "other" trends off the main page by adding a link that said "More..."

Filtered Trends Could Delay Breaking News

But the drawback to a human-filtered trends section could be a delay in seeing breaking news make trend status - and that would be a disaster for a service that's all about immediacy. For some people, even the threat of a delay such as this would probably have them saying, "forget censorship and filtering - I want real-time trends, legit or not!"

But to those people, we ask: what about when Twitter becomes so uber-popular that the real-time trends section you crave becomes filled with junk trends thanks to internet memes and marketers' messages? Will you still prefer it then?

We're not sure if a human editor is the right solution for Twitter, but one day soon, something will have to be done. One commenter on a previous post mentioned some other ideas for filtering trends and hashtag spam, including having users tweet "#spam=hashtag" and suggesting Twitter adds a feature which would let us block hashtags from our streams. Another commenter suggested Outlook-like rules for hiding certain hashtags. If you have any ideas of your own about what Twitter should do, feel free to share them in the comments.

The choice of the fake user's "real" name, username, avatar, and bio are typical examples of the kind of crass and often tasteless humor that runs rampant on anonymous forums like 4chan. The new Twitter account clearly refers to Joseph Fritzl, the Austrian who, unknown to the rest of his family, imprisoned his daughter in his house's basement for 24 years until his double life finally unraveled last year.

Not all of the humor on 4chan is this crass, however. The site, after all, was also the breeding ground for popular Internet memes like Rickrolling and lolcats.

While the members of 4chan's 'random' board (often referred to as /b/) first tried to manipulate twitter with automated scripts that set up fake accounts, they weren't able to hack Twitter's captcha process, which is probably the reason why even the enterprising 4chan pranksters haven't been able to reach more than 200,000 followers for their fake account yet. Knowing 4chan, however, we don't expect them to give up anytime soon, and we wouldn't be surprised if they managed to break Twitter's captcha at some point as well.

If you would like to see how exactly this hack works, here are the instructions that one of 4chan's members created for the rest of the /b/ community.

Oprah Might Just Win this Race

However, given that Oprah is going to talk about Twitter on her show tomorrow, there is still a good chance that she will pass by Kutcher, CNN, and 4chan's BasementDad in no time.

Moot

The members of 4chan's /b/ board also made the news a bit earlier this week, when they manipulated a Time.com poll so that it featured the name of 4chan founder 'moot' as the most influential person in the world.

Where is Twitter?

Interestingly, Twitter, which should be aware of the sudden rash of fake accounts that all subscribe to only one user, hasn't closed this account yet.

Update: We just head from Twitter's Biz Stone. Twitter is aware of this situation and "and will react accordingly."

Note: we did not include a link to 4chan in this post, as a lot of the material there is NSFW (or worse). If you insist on going there, a quick Google search for 4chan will do the trick.