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In 2000, the Industry Standard was one of the hottest magazines on the planet. It was flush with VC dollars and sold more ad pages than any magazine in history. But when the dot-com wave it was riding finally crashed, the magazine receded with the tide and filed for bankruptcy in 2001.That's why when news that it was coming back leaked this fall, it prompted some to declared that the "bubble is back."

The Industry Standard will relaunch today in public beta as a strictly online publication coupled with a futures market. We got a chance to check it out early and speak with Derek Butcher, the magazine's General Manager.