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It's an attention economy, and the good people at Jones-Dilworth have built a tool that will help you get some. Totem launches today, a free app that helps anyone build a great press page. Whether you're a giant company, a start-up, or even a solo act, you shouldn't have to think too hard about a press page. For that matter, neither should I.

A press page is a place for you to put all the info a reporter needs about you, your company, your product and your news. It's not the whole story; it's just the colorful details. But you'd be amazed at how hard it is to find that stuff sometimes. Jones-Dilworth has a wealth of experience, it has worked with reporters, and Totem reflects all the right priorities. If you want to make a good impression on the press, this is the way to go.

A few days ago Ryan Waggoner launched PRManna - a site for startup companies to offer themselves as news sources to the tech blogging community. Similar to Peter Shankman's Help a Reporter Out (HARO) the site allows journalists to submit requests with the idea that community members answer tech-related questions for articles. In the past we've listed the ideal components of a communication pipeline. We spoke to Waggoner to find out how he's trying to address the needs of both bloggers and entrepreneurs.

Peter Shankman knows a bit about startups and PR. Ever since launching his own venture, Help A Reporter Out (HARO), last year, he's been living at the crossroads of journalists who need stories and companies that need exposure.

And in connecting expert sources with harried journos, Shankman has gleaned a wealth of tips, tricks, and common-sense dicta, many of which he shared with us in a phone interview this morning. Read on, and find out what this entrepreneur/skydiver/damn smart PR guy thinks about your pitch - and why we, the press, agree with him.

For promotional and media relations pros who need a savvy, elegant entrance to social media, navigating through the scenes of movers and shakers - with all the negotiation and careful observation of mores that implies - can be a daunting task.

Many applications exist for monitoring social media buzz, but what about tools for the first step of online promotion: Creating the buzz in the first place? BuzzStream attempts to address the issue by allowing users to bookmark and track potential media and backlink contacts. It's an unusual solution, and one that we find intriguing. Read on for more info and beta invites.

Russia, which is home to almost 30 million of Europe's 350 million Internet users may begin to extend its strict media censorship laws to the Internet, according to a report in the AFP. State newspaper Rossiiskaya Gazeta reported today that Russia's prosecutor's office wants to toughen its "anti-extremism" laws on the web. Most newspapers and television are already under some form of governmental control, which makes the Internet one of the last places for free press in the country. New proposals would begin to erode the last bastion of press freedom in the country.