A press page is a place for you to put all the info a reporter needs about you, your company, your product and your news. It's not the whole story; it's just the colorful details. But you'd be amazed at how hard it is to find that stuff sometimes. Jones-Dilworth has a wealth of experience, it has worked with reporters, and Totem reflects all the right priorities. If you want to make a good impression on the press, this is the way to go.

Here's an example. This is the press page for Totem itself.

The front page includes the basic gist, links to social feeds, and all the video and image resources a reporter will need to grab. There's a separate page for full team bios. The press contact is always in the upper right corner, because that's the person a reporter needs to get to quickly if something is wrong or missing.

The right side also features a few feeds to keep things fresh, such as company press releases and featured blog posts. It also has a ticker of recent articles, which can be viewed in full on the articles page.

The back end of Totem lets moderators input stories there, but there's also a browser bookmarklet that lets you add new articles with one click as you find them online.

Have you noticed those nice rows of publication logos at the bottom of start-ups' websites highlighting good coverage? Totem lets you easily create one of those and embed it on your site, linking to these articles.

Business depends upon good storytelling. The press (yours truly) is the filter through which the stories get to the public. If you want to tell the public your story, you have to get through us. But lest this sound self-important, let me tell you, we're lazy, frantic people. If you can make that story easier for us, we're much more likely to tell it.

I saw the Totem-built press page for Parse.ly before I knew what it was, and believe me, I noticed it. I spend so much time in Google Image Search looking for the least-crappy logo I can find. This time, there was just one link, and there I found everything I needed laid out exactly where I wanted it. If your boss needs more evidence that this is really worth doing for reporters, this is me saying, "Yes."

Check out Totem at totemapp.com.

Many applications exist for monitoring social media buzz, but what about tools for the first step of online promotion: Creating the buzz in the first place? BuzzStream attempts to address the issue by allowing users to bookmark and track potential media and backlink contacts. It's an unusual solution, and one that we find intriguing. Read on for more info and beta invites.

In the entry forms, users can drill down for more information, from PageRank and site age to WhoIs lookup data and Technorati rank. As a group of people who get a lot of inbound mail from PR folks, we can tell you that this is a good thing. The more a press-seeker knows about the journalist in question, the more targeted and welcome the appeal for coverage is likely to be.

A welcome addition to this part of the app would be a tag cloud to ensure the contact is a relevant match. For example, we occasionally get pitches to review non-web related hardware. A PR pro or other evangelist could use such a feature to determine that our site might not be the best place to pitch his product.

Also, unless we missed something, we didn't see a good way for discovering new media or backlink contacts. A referral system ("Users who made this author a contact also added...") would probably be an awesome tool for users.

On the link-building side, the app allows users to denote the stage of the relationship, the method of link acquisition, and other relevant factors. We wish it showed whether links were search-bot followed or no-follow links, but perhaps this request will be heard and discussed for future releases of the product.

Once a contact is added, Twitter and email conversations with that contact can be easily indexed for future reference. Watch the demo video for a closer look at how contacts and link-building campaigns are managed from the back end.

What we like about the service is that it addresses the problem of social media optimization. In modern times, SEO is no longer enough to supply a site with competition-killing traffic. No-follow links are no longer the huge bummer they once were. Organic search traffic counts, and social sharing traffic counts, too. BuzzStream takes this all into account rather nicely and simply and allows busy PR and social web folks to efficiently and profitably manage those relationships.

As a new site, BuzzSearch is still a bit buggy. Not all available information is correctly and automatically indexed. Still, it's a good start and we look forward to seeing what these guys do next.

Two hundred fifty beta invites are available at the BuzzStream site. Hope you enjoy, and don't forget to send in your feedback to the founders.

Freedom of speech advocates in Russia call the extremism laws too vague and sweeping, arguing that they are open for abuse by government officials. Last year, Russian news site www.gazeta.ru was warned for extremism after writing about political cartoons that satirized the prophet Mohammed.

Suprisingly, surveys show that many Russians actually favor government control of the media. A 2005 study found that 82% of Russians were in favor of censorship on television, though generally that referred to the removal of "ethically questionable" material (such as sex or violence) rather than the supression of free political thought. It should be noted that Article 29 of the Russian Constitution guarantees freedom of the press.

"It is a worry whenever the government tries to change any law," Oleg Panfilov, director of the Centre of Journalism in Extreme Situations, told the AFP. "It is difficult to find anyone who is not against extremism but it depends on how the law is used. The government uses (it) selectively."

A 2007 report on press freedom from Freedom House (PDF) rated Russia as "not free" and noted that specifically the atmosphere of press freedom had decline under President Vladimir Putin. That's a trend that seems to have continued in 2008 and begun to spread toward the realm of government Internet censorship. A couple of months ago, it was reported that Russian ISPs were "testing" filters and blocking a few major opposition party news web sites.