ReadWriteWeb

It's easy to construct an "us" versus "them" mentality between startups and investors, especially when there are so many disgruntled founders who've had the door slammed in their face. But I'd hardly make the generalization that investors avoid innovation. While it's true that proven returns are required in the majority of portfolio companies, it's these revenue generating deals that tend to lift up the longer term innovation-based investments.

There's a reason why vanity URLs, personalized profile pages and recommendation systems are so popular. To a customer or site visitor, there's nothing more interesting than themselves. As the CEO of web tracking and sales conversion site Genius.com, former CMO of online meeting tool WebEx and author of Sales 2.0 for Dummies, David Thompson knows a thing or two about the customer psyche. Thompson spoke to ReadWriteWeb and explained why today's landscape makes it the toughest in history to make a sale. And for once, it's got nothing to do with the down economy.

According to a report by Business Week's Spencer E. Ante, Twitter's search deals with Google and Microsoft made the company about $25 million - enough to turn Twitter into a profitable business in 2009. According to these reports - which Twitter did not comment on - the deal with Google made Twitter about $15 million this year and a similar deal with Microsoft generated about $10 million in revenue.

Digg CEO Jay Adelson told FOX Business tonight that ever since rolling out Digg Ads, the social link-sharing service has been making money and that profitability is right around the corner.

Although advertising continues to be the only seemingly reliable model for monetizing content-centric websites, Adelson reports that click-through rates are higher than expected. That being said, typical rates for online advertising are generally abysmal, so if Digg's ads are working better than most, good for them, and let's all study their model. Read - and watch - for the rest of the story on how Digg has grown and will continue to expand and monetize.

According to this year's Comscore stats, consumer publishing platform Wikia has surpassed DIY social network competitor Ning for monthly unique visitors. Since July 2008 the company's traffic has more than doubled from 2.8 million to 6.5 million unique US visitors per month. Despite abandoning Wikia search in early March, it seems Wikipedia co-founder Jimmy Wales has built another great company. As of this evening, Wikia's CEO Gil Penchina is announcing the company's profitability due to its custom sponsorships program.

A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Yesterday, Google announced a new beta version of Chrome, which features a significantly faster version of V8, Google's JavaScript engine. Today, Google also launched Chrome Experiments, which showcases JavaScript intensive games, apps, and visualizations. The site is obviously meant to highlight the power of the combination of V8 and Chrome, though quite a few of the apps should also work on Firefox, Safari and IE. In our tests, however, Chrome did indeed provide the best experience.