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Can mobile phones be an effective tool in the fight against AIDS? A new group of organizations believe they can.

Last week, in conjunction with the PopTech! conference, the Praekelt Foundation and partner organizations announced a new effort that will use the power of mobile messaging to help fight HIV/AIDS and tuberculosis in South Africa. Project Masiluleke will utilize the power of the mobile phones as a low-cost way to deliver health-related information and prompt call-ins to call centers for those affected by these health care crises.