ReadWriteWeb

Online ecommerce giant eBay today announced "Project Echo" at the eBay developers conference, which will allow developers to create applications for sellers that will run inside the eBay Selling Manager. Previously, third party applications built for eBay via the site's API could only run off site. Project Echo, which will probably launch sometime in 2009, can be thought of in terms of Salesforce's AppExchange platform. But is better integration with third party seller tools really what eBay needs to do to keep sellers satisfied?