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Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word "twitter?" Are you trying to reach audiences who've never visited a social networking website because they've heard those sites are used by no one but virus peddlers, sex fiends and 14 year old losers?

Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don't use social media, and we've listed specific tools you can use to do it.

According to a Nick O'Neill at the Social Times blog, MySpace is charging app developers for the "featured" spots in its App Gallery, which it officially launched last week. The Gallery has featured spots for applications on its main page and on each of 22 category pages. O'Neill is reporting that the price of advertising on the featured spots is between $50,000 and $100,000 per week.