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Ten Biggest PR Blunders of 2011

By David Strom / December 20, 2011 12:21 PM / View Comments

So it is that time of year, when we think back on all of our past successes and failures. Here are the most notable PR blunders that we've seen cross our desktops in the year. We have removed the actual names of the offending parties, just to make it a more sporting game. The hard part of this piece was limiting it to just the ten biggest.

Why Press Releases Aren't Always the Best Way to Get Press

By Audrey Watters / July 14, 2010 4:00 PM / View Comments

75% of journalists find well-targeted, well-written news releases useful, according to a recent survey by Oriella PR Network, an alliance of 15 PR agencies from around the world.

As Jeremy Porter, author of Journalistics notes, this sort of information is pretty misleading. Do journalists prefer well-written, well-targeted press releases over poorly-written, off-topic ones? Well sure. Duh. But are press releases our preferred source for information? Do we really like getting them? Meh.

Advanced Media Relations For Startups: How to Be Newsworthy

By Danny Wong / June 18, 2010 3:00 PM / View Comments

Media relations starts with understanding the basics and finding the right leads. Next, you want to craft a powerful enough message that will make the media want to cover you.

You're not newsworthy if only you think the story idea is awesome. As someone managing media relations, you're subject to the needs and wants of journalists, who in turn are subject to the needs and wants of their readers; by proxy you're subject to the readers who'll be seeing your story.

Media Relations 102 for Your Startup: Finding Media Leads

By Danny Wong / June 9, 2010 4:00 PM / View Comments

This is a follow up to my first post, Media Relations 101 for Your Startup. Knowing how to write up an awesome email pitch and how to smooth talk a journalist or reporter means nothing if you do not know how to get in contact with people in media. Getting in contact with reporters isn't your only problem though. Which reporters are you going to target? It's not sensible to pitch a story about your new Software as a Service startup to someone who writes about hardware.

Facebook Clams Up After Meeting on Privacy

By Curt Hopkins / May 13, 2010 7:28 PM / View Comments

Facebook_logo.jpgAs we reported yesterday, Facebook's high and mighty summoned unto them their employees, to talk about the savage beating they've been taking in the media, on blogs and among users, big and basic. The meeting, held at 4:00 pm PST has produced no audible results.

When we asked a Facebook spokesman about the meeting we got the same boilerplate as every other organization.

We have an open culture and it should come as no surprise that we're providing a forum for employees to ask questions on a topic that has received a lot of outside interest.

What to Do When a PR Disaster Strikes Your Startup

By Audrey Watters / April 25, 2010 2:00 PM / View Comments

Thursday was a good PR day for the social buying site Blippy. They were featured in two New York Times articles. But Friday wasn't so great, as the major technology blogs reported that credit card information from its users were found on Google. An hour later, Blippy responded with a post on its blog, explaining that the leak was months old and affected only four beta users, not current Blippy users. Later, they amended the blog post to include an apology. News of more credit card leaks continued on Saturday. Of course, Blippy is by no means the only startups to suffer from potential public relations disasters, and it remains to be seen what, if any, impact this has on the site.

Blippy's response, including the need to re-edit its official announcement, demonstrates the importance in responding quickly and correctly to a crisis.

Weekly Wrapup: Facebook Overtakes MySpace, OpenID Success, Kindle 2, And More...

By Richard MacManus / February 14, 2009 5:00 AM / View Comments

In this edition of the Weekly Wrapup, our newsletter summarising the top stories of the week, we look at the latest social networking statistics showing that Facebook has overtaken MySpace, review a product that's had great success using OpenID, continue our series on recommendation engines, check out the new version of Amazon's Kindle e-book reader, review 4 innovative location-based apps, and more. Also check out the highlights from our Enterprise Channel and Jobwire, ReadWriteWeb's new product which tracks hires in tech and new media.

12 Companies Targeting Tech Early Adopters

By Admin / February 12, 2009 4:54 PM / View Comments

readwritewebAt ReadWriteWeb our mission is to explore the latest web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So once a week we write a post about them; here's who they are, what they do and what they've been up to lately. We hope you'll pay them a visit as a way to show your appreciation for their sponsorship of this site.

Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision makers. We have several innovative new features in our sponsor packages which we'd love to tell you about. Email our COO Bernard Lunn for all the details.

Clerk Dogs Promises to Find Better Flicks For You

By Rick Turoczy / December 9, 2008 7:00 AM

Clerk DogsBack in the days when you used to have to walk into a video store to rent a VHS tape, I would go through the same thing every week. After spending what seemed like hours wandering, I would set my tape down on the counter. This was the clerk's cue to sigh heavily and shake his head. Then he'd quietly pick up my tape, walk away, and return with three or four completely different films. Over and over, this happened, introducing me to an eclectic mix of cinema which, without those helpful clerks, would have remained hidden.

When movies came to the online world, I always had hopes of rekindling that magic virtually, but more often than not, I wound up checking out the wrong video. Now, a new service proposes to change that, by bringing the video clerks back into the mix. Meet Clerk Dogs.

PR Needs to Lighten Up

By Bernard Lunn / May 23, 2008 12:02 AM

I am not a journalist. I am an entrepreneur who blogs. I blog on ReadWriteWeb because I don't like talking to myself and there are some great conversations here. Being part of RWW means I get to be on the receiving end of PR processes such as news releases and embargoes, which to me is strange. I have spent way more time on the other side of the street, hiring PR firms when I have the budget and doing it myself when I don't. This new perspective has lead me to some advice for companies about dealing with the press.

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