ReadWriteWeb

Way back in December of last year, Facebook released its connections map. FlowingData.com recently released an inverse of the Facebook friendship map, showing where in the world people don't use the social network. Facebook has not been able to adequately penetrate the non-Western markets of China, Russia, South Korea and Japan.

One of my co-presenters at this month's Media 08 event in Sydney was Benjamin Joffe, Managing Director at Asia Internet consultancy +8* and Co-Founder of MobileMonday Beijing. At Media 08 Benjamin discussed the leading social networks in Asia. In particular he compared global leader Facebook with Cyworld, Mixi and QQ. According to Benjamin, Facebook is #4 in that comparison. We thought it would be a good idea to do a Q & A with Benjamin, to find out why. Also we've embedded Benjamin's presentation below (also available here).