quarterlife
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Internet Fandom: Still Not Ready for Primetime
It was just a couple of days ago that CBS VP and Chief Marketing Officer Patrick Keane used fan-favorite "Jericho" as an example of why television networks should potentially begin to include web viewership in ratings numbers. As we wrote, Keane pointed out that "the online viewers of one episode [of 'Jericho'] boosted the ratings from 4.2 to 5.1 - nearly a whole percentage point." But the large web following wasn't enough to keep "Jericho" on the air -- today CBS axed the show.
Web-to-TV Show 'Quarterlife' Bombs in NBC Debut - Or Did It?
Last November we reported that the web-based scripted drama "Quarterlife" was making the unlikely jump to primetime television. Last night, Quarterlife debuted on NBC in the 10pm time slot, and the results were disappointing by television standards. The web-turned-TV show pulled a 1.6 share among 18-34 year olds, and averaged just under 3.9 million viewers for the time slot, good enough for third place. Interestingly, one of the shows it trailed was the CBS drama "Jericho," which was rescued from cancellation due to a massive grassroots web campaign to save it.
Is Scripted Web Video Failing?
The LA Times reported last week that many striking Hollywood writers are in negotiations with funders to set up production studios that would create content exclusively for the web, bypassing the Hollywood system completely. Maybe, though, they should put those plans on hold for a little while -- highly touted scripted web shows aren't doing so hot.
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