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Ten years ago the ClueTrain manifesto said that "markets are conversations" but today a more pertinent statement could be that conversations are becoming markets - or that there's a market for monitoring conversations. A whole class of technologies are emerging to help companies keep track of the conversations exploding online.
The web moves fast enough that we may as well start looking at what comes next. Easy to use and affordable tools like Radian6 and ScoutLabs that track blog and twitter mentions are a given - but what kinds of crazy innovations can we hope for in the future?