ReadWriteWeb

For East Coast fans of Radiohead, the news could hardly have been more exciting. The band, multiple news outlets confirmed, would be playing a surprise show in downtown Manhattan on Friday afternoon. The show would coincide with the ongoing Occupy Wall Street protests that had been organized online and with which the band would likely be sympathetic.

Once a few prominent blogs began reporting on it, the news spread like wildfire across Twitter and Facebook, where eager fans posted updates about the show and began making plans to attend.

Tonight the band Radiohead once again set a new standard for album releases in the digital era, by unexpectedly making available its latest album The King of Limbs a day early. Not only that, everything about this release was done via the Web and independent of a record label.

Along with the early launch of the digital version tonight, Radiohead posted the music video of its first single off the album, 'Lotus Flower' - on, you guessed it, YouTube. While the new album doesn't have the pay-what-you-like innovation of its 2007 release, In Rainbows, it is notable that Radiohead went 100% online this time. The announcement on Twitter and a special eCommerce website, the digital download, the video on YouTube. Plus, the social media reaction is astounding.

When Radiohead keyboardist / guitarist Jonny Greenwood shrugs off the issue of audio fidelity, indie musicians should take note. Given that Radiohead is perhaps one of the biggest proponents of alternative music monetization, it's ironic that Greenwood is discrediting one of the industry's key price differentiators. Musicians with tracks on iTunes, Amazon and DIY stores like Bandcamp have often chosen to price MP3s at lower rates while higher quality recordings have fetched more per track. In a recent article with The New Yorker's Sasha Frere-Jones, Greenwood admits there is little reason for the MP3 generation to look for a higher quality experience.

Radiohead's frontman Thom Yorke announced that the band will no longer release full-length studio albums and instead focus on downloadable singles. In response, Fast Company's Kit Eaton, declared that the concept of albums is still alive and simply evolving. Part of that evolution is Apple's Cocktail interactive album effort. He argues that albums maintain their purpose to communicate musical themes, "the same way that a curated collection of a painter's works does". Nevertheless, it may be that in some cases, the album will thrive for the exact opposite reasons.

In an unsurprising move, Apple is said to be working with major record labels to provide an "interactive album" to consumers. The company is rumored to be working with EMI, Sony, Warner and Universal to bundle photos, lyric sheets, liner notes and videos with album purchases in the iTunes store. According to the FInancial Times, the move is meant to increase album sales. Nevertheless, a number of critics have already argued that the attempt will be ill-fated. While it's true that "interactive" music material has already been executed in various iterations, Apple's move may have a extremely positive affect on the music industry as a whole.

In March 2008, Trent Reznor's Nine Inch Nails released the first part of Ghosts I-IV via BitTorrent, and released all four albums under the Creative Commons Attribution-Noncommercial-Share Alike license. Even though fans could easily get free versions of the album, Ghosts actually went on to become the best-selling album of 2008 on Amazon's MP3 store.