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Publicis Groupe SA announced today the acquisition of Microsoft's Razorfish advertising agency for $530 million dollars. In a joint press release, the group announced that the deal will increase Publicis' ability to deliver digital campaigns and further elevates Razorfish's status as a leader in online marketing. According to Bloomberg, in exchange for Razorfish, Publicis will give Microsoft 6.5 million in shares - a deal that makes Microsoft a 3% owner of the advertising company.