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September is back to school time, and also a good time to update your online resume and credentials. While a new Facebook app from Brazen Careerist is more about the eye candy than anything, there are a few nuggets of utility that are worth reviewing as you attempt to better market yourself and re-invigorate your job search.

Startups may need help recruiting online just like more traditional companies, but when it comes to also finding advice, getting feedback or seeking early partnerships, it's not easy to meet these needs in one handy location. Chris McCann and Brendan McManus, the co-founders behind the Startup Digest email event newsletter, may have solved this dilemma with their newest project, Help a Startup Out (HASO). HASO is a Craigslist-like classified forum where people can find various entrepreneurial listings, including startup jobs, events, office space and advisors, just to name a few of the available categories.

Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just because they're both in the realm of words over code does not mean that they are the same. At the risk of muddling your mind with HR jargon, the core competencies of a marketer are very different from those of a sales person. Surprisingly, many startup CEOs insist on hiring for a VP of Sales and Marketing position.

Every entrepreneur will tell you that recruiting the right candidate is important. While startups are constantly trying to find programmers that mesh well with their culture, team and work-style, one article suggests that companies still struggle finding candidates that know how to program at all. Jeff Atwood published a post this morning entitled, The Non-Programming Programmer with a stunning look at how many interviewees misrepresent their abilities.

Just because your college roommate won the university's engineering award in 1996, does not mean he'll perform well in a VP role now. Early-stage startup teams come in many forms and while it's nice to showcase those founders who began with personal ties, more often than not, these teams fail. Speaking as a recent panel participant at the Girls in Tech Conference, Y Combinator cofounder Jessica Livingston revealed that early-stage companies tend to list recruitment as one of their toughest issues.

An LA-based investor recently told us, "Northern California is hyper competitive for engineers, and companies are always luring developers away from each other. Our community is smaller and no one wants to burn bridges. We've got lower staff turnover." At first I was skeptical, but a recent story on Hacker News now has me convinced.

In 2007, Wired Magazine published an article entitled the See-Through CEO where Redfin founder Glenn Kelman gained the public's sympathy and a slew of new members by blogging his corporate woes. Lately we've been looking inward at how companies can improve their employee recruitment strategy through social media. Great candidates research you before accepting an offer, and here is what your social media profile reveals to them.

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Would your company recruit skilled employees using a video game?

That isn't a rhetorical question. Recruiting the right people is an unavoidable and costly challenge for many organizations.

If you're a hiring manager, marketer or journalist, you know how important it is to have leads. Those of us who've been on the hunt for good sources and staff have often resorted to bookmarking portfolios and saving them for a later date. Today, LinkedIn announced Profile Organizer- a service that offers premium users a chance to bookmark and annotate the profiles that interest them most.

U.S. government agencies can now officially use YouTube, Flickr, Vimeo, and blip.tv, using special service agreements that comply with federal terms and conditions. Today, the General Services Administration (GSA) announced that, after nine months of negotiations, the government has signed agreements with these companies that will allow federal agencies to officially post content to these sites. The GSA is also negotiating special terms and conditions with MySpace and Facebook, and it has already determined that Twitter's service agreement is in line with federal requirements.