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Mobile Cloud Computing: $9.5 Billion by 2014

By Sarah Perez / February 23, 2010 7:39 AM / View Comments

According to the latest study from Juniper Research, the market for cloud-based mobile applications will grow 88% from 2009 to 2014. The market was just over $400 million this past year, says Juniper, but by 2014 it will reach $9.5 billion. Driving this growth will be the adoption of the new web standard HTML5, increased mobile broadband coverage and the need for always-on collaborative services for the enterprise.

On Facebook, You're Really You

By Sarah Perez / February 22, 2010 7:02 AM / View Comments

Are people who they really say they are online? Conventional wisdom tells us that social networking sites, blogs and other social media outlets have allowed people to carefully craft online "personas" - essentially idealized versions of who they are in real life. Are you wittier online? More outgoing? More social? Friendlier? For those hiding behind the keyboard and computer screen, personality traits like these are easier to fake. Or are they?

According to a recent research study, maybe not. Psychologists found that "faking it" online is tougher than previously imagined. In fact, the results of the study show that people are much more likely to reveal their true personalities online and not the idealized image of who they want to be.

Find a Pattern Before Scaling Up Your Sales Team

By Dana Oshiro / February 14, 2010 3:00 PM / View Comments

steveblanks_epiphany_jan10.jpgThe problem with hiring an arsenal of top sales and marketing executives when you don't have a proven customer model is that you're likely to burn through all that funding you worked so hard to get. Steve Blank's latest post entitled, It Must Be a Marketing Problem is a cautionary tale about a company that continued to scale up without knowing the needs of their customers.

An Inside Look Into Boxee's Systematic UX Overhaul Process

By Chris Cameron / January 28, 2010 4:00 PM / View Comments

Anyone who has been using Facebook for a few years knows that even minor changes to an interface design can cause a wide variety of reactions from a loyal user base. When the popular social network has made design tweaks in the past, there is always some portion of their users that are upset, if not enraged, by the changes made. A couple of weeks ago, we told you how your registration process could be driving potential users away, and a large part of that has to do with the design.

Businesses Need to Formalize Their Social Media Policies

By Frederic Lardinois / January 13, 2010 10:40 AM / View Comments

cisco_logo_jan09.pngAccording to a new study, enterprises continue to deploy social networking tools at an increasing pace. At the same time, though, this Cisco-sponsored study also found that a surprisingly small number of businesses have implemented formal processes and policies related to their use of social media. IT departments have also been left out of the loop when it comes to the adoption of social media tools. Only 10% of the respondents currently involve their IT departments as primary decision makers when it comes to choosing technologies for externally facing social networking initiatives.

How to: Build a Social Media Cheat Sheet for Any Topic

By Marshall Kirkpatrick / December 30, 2009 11:00 AM / View Comments
swedishchef.jpgLet's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest. Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.

A Decade of Innovation: How We See the Internet 10 Years After the Boom

By Jolie O'Dell / December 27, 2009 7:06 PM / View Comments

According to recently released research from the Pew Center, we're just as optimistic about the web as we were ten years ago during the Internet's first boom cycle.

At the end of 2009, most Americans in this Pew survey have a dismal view of the 2000s. Between the Iraq war, the 9/11 attacks, economic and political distress and the curse of reality television, the decade has been voted the worst in our collective memory. But one of few bright spots in a tense ten-year period was and remains technological innovation, including the Internet, cell phones and email. Social sites, however, still have a way to go in the public eye.

Mobile Application to Diagnose Disease by Hearing you Cough

By Sarah Perez / November 11, 2009 5:31 AM / View Comments

Feeling a bit under the weather? Soon you'll be able to cough into your mobile phone for an instant diagnosis. A research firm called STAR Analytical Services is working to develop software that can analyze the sound of a cough and identify it as either associated with a common cold, the flu, or something worse - like pneumonia or another serious respiratory disease. Just as doctors have been doing for years, the software will "listen" to the wetness or dryness of a cough and determine whether all you need is a lozenge or if you need to come in for a doctor's visit instead.

Study Finds Social Media is Actually Social

By Sarah Perez / November 5, 2009 5:53 AM / View Comments

In our society, there's an image of a computer nerd as this sad, pale, and lonely guy sitting in the dark gazing at a glowing screen. As it turns out, that's just an image and it's far from the truth. The reality is that most technology users are perfectly well-adjusted and social creatures. In fact, those who surf the web and use their mobile phones may actually be more social and better connected to the world at large than those who don't.

New Study Paints iPhone Owners as Materialistic, Fickle Egomaniacs

By Sarah Perez / November 4, 2009 7:57 AM / View Comments

Are iPhone users really that bad? We're not buying it. It's odd that a consumer electronics shopping site would sponsor a study that paints such a lousy picture of iPhone owners, but that's exactly what Retrevo.com has done. For whatever reason, the results of their recent report on smartphone owners in the U.S. has returned some unflattering figures about those who own Apple's ubiquitous handheld, the iPhone, as compared to the more business-minded folks who choose a Blackberry instead.

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