ReadWriteWeb

Restaurant review site UrbanSpoon is slowly moving into OpenTable's territory. About half a year ago, the company launched a very limited test of a basic reservations tracking system for restaurants in the Seattle area. At that time, however, restaurant owners could only use UrbanSpoon to tell their customers whether they had last-minute openings. Now, however, UrbanSpoon is launching RezBook, an iPad app and online reservations platform that will allow restaurants to bypass OpenTable and manage their tables and reservation books.

Urbanspoon is getting ready to take on OpenTable, the popular and publicly traded restaurant reservation service. Urbanspoon just started a pilot program with four restaurants in Seattle. Chances are that the company will then slowly expand this service to the rest of the 90+ markets it currently serves. Compared to OpenTable, Urbanspoon offers a fuller range of features for diners, though it is important to note that OpenTable currently offers more features for restaurant owners, even if they have to pay about $300 per month for a dedicated OpenTable terminal.