ReadWriteWeb

While the U.S. economy is still puttering through a recession, a new marketing study from the National Retail Federation's Shop.org and Forrester Research found that at least some online retailers have been able to take greater marketshare in the last few months. About 46% of the 117 retailers polled in this study also said that they had no plans to scale back their original budgets for 2009, though 54% of all respondents expect their overall growth to slow during the next 12 months. Over the last few months, shoppers have become increasingly price-sensitive, and this has clearly helped some online retailers to outperform their brick-and-mortar competitors.

Over the last year, eBay has been trying to slowly move users away from its auctions and more towards purchases of fixed-priced items. Last week, however, eBay announced that it plans to return to its roots and that the company wants to put more emphasis on its auctions business again. Judging from the latest data from Compete, eBay's former strategy was clearly not working and was actually driving users away from eBay and toward other fixed-price retailers like Amazon and Walmart.

US retailer Sears today announced the beta launch of ServiceLive.com, an online marketplace specifically for home improvements and repairs. The goal of ServiceLive.com is to connect Sears customers online with local service providers. The core of ServiceLive is an auction system, in which users can name their price for doing home improvement or repair work, and service providers bid for that job. It's a great example of how the Web can potentially improve a 'real world' process. For example instead of phoning around to try and find a suitable plumber, you can enter your job details into ServiceLive and (hopefully) local plumbers will then bid on your job.

A funny thing happened on the way to the airport. I searched through the iTunes App Store on my iPhone for a Southwest app that allowed for flight check-ins, only to find that it didn't exist. I don't know why I expected it to be there, but I did. Southwest is one of those companies that seems so "with it" when it comes to this digital age we live in. They have a blog, a Twitter account, a Facebook page, a flickr account, and a YouTube channel. So why no iPhone app?