revenue share - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/revenue share en Copyright 2012 Richard MacManus readwriteweb@gmail.com Tue, 14 Feb 2012 18:04:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss Google Reveals AdSense Revenue Shares for Content, Search-based Ads google_adsense_may10.jpgGoogle finally revealed this morning just how much it takes as its share when advertisers buy ads on content and search inside AdSense. According to a release this morning on the AdSense blog, all publishers pocket 68% revenue for content ads and 51% for search ads, except for high profile publishers which negotiate their own shares. Google says they are revealing these numbers "in the spirit of greater transparency," but what is the real motivation behind their decision?

]]> According to Search Engine Land writer Barry Schwartz, the transparency could be an effort to placate Italian anti-trust complaints which argued for revealing the revenue shares. Journalist, author and Google expert Jeff Jarvis made no mention of the Italian pressures in a blog post this morning, but did mention that he too had pressed the company to publish their ad splits earlier this year.

Google says its cut for content and search ads goes toward the "costs for our continued investment in AdSense -- including the development of new technologies, products and features that help maximize the earnings you generate from these ads." These costs are yet to be solidified for their other AdSense offerings, such as mobile applications, feeds, games and YouTube ads, and thus these splits were not revealed today.

]]> Discuss]]> http://www.readwriteweb.com/archives/google_reveals_adsense_revenue_shares_for_content_seach_based_ads.php http://www.readwriteweb.com/archives/google_reveals_adsense_revenue_shares_for_content_seach_based_ads.php Google Mon, 24 May 2010 09:38:00 -0800 Chris Cameron AOL Announces Revenue Sharing for Open AIM Last month we called AOL's Open AIM developer platform an "often over-looked social networking platform," but with 80 million users and plans to integrate the AOL Instant Messenger platform into bebo, it might not be over-looked for long -- in fact, it now has 295,000 developers signed up. AOL has been pushing their chat platform hard this year, last month giving out $100,000 for the best AIM-powered applications, and today sweeting the pot further by announcing the availability of AIM Money, a new revenue sharing program.

]]> The program was initially launched in March, and is now available to any Open AIM developer.

"Our goal is to facilitate the world's online, real-time conversations anytime and anywhere," said David Liu, Senior Vice President, AOL People Networks in a press release. "To that end, we're not only giving developers more opportunities and incentives to create meaningful instant messaging-based applications for our millions of users, but we're also bringing more requested features and innovation to the AIM platform to satisfy user needs."

Participating in AOL Money is free, and developers are required to include a display ad widget that runs alongside their web or software based AIM mashup. Payments are made monthly via PayPal. Ads are handled by AOL's "Platform A."

In addition to the wide release of AOL Money, the company is announcing a new version of the AIM software and a corresponding new release of the Open AIM API that takes advantage of the latest features of the client software. Perhaps the most compelling new feature for developers is the addition of "mini applications." Mini apps are widgets that run inside of the AIM client software and can be accessed by users from a bar at the base of their buddy list.

]]> Discuss]]> http://www.readwriteweb.com/archives/aol_money_revenue_sharing.php http://www.readwriteweb.com/archives/aol_money_revenue_sharing.php AOL Mon, 09 Jun 2008 21:01:01 -0800 Josh Catone