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Google finally revealed this morning just how much it takes as its share when advertisers buy ads on content and search inside AdSense. According to a release this morning on the AdSense blog, all publishers pocket 68% revenue for content ads and 51% for search ads, except for high profile publishers which negotiate their own shares. Google says they are revealing these numbers "in the spirit of greater transparency," but what is the real motivation behind their decision?

Last month we called AOL's Open AIM developer platform an "often over-looked social networking platform," but with 80 million users and plans to integrate the AOL Instant Messenger platform into bebo, it might not be over-looked for long -- in fact, it now has 295,000 developers signed up. AOL has been pushing their chat platform hard this year, last month giving out $100,000 for the best AIM-powered applications, and today sweeting the pot further by announcing the availability of AIM Money, a new revenue sharing program.