ReadWriteWeb

While there has been a lot of talk about cord cutting lately - that is, cancelling your cable subscription in favor of going Internet TV-only - a new study by Nielsen, commissioned by the Cable & Telecommunications Association for Marketing (CTAM) found that only 11% of the U.S. population currently watches "some TV shows and movies from the Internet on their TV sets." The vast majority of these Internet TV viewers (84%) say that they are still watching the same amount of traditional TV as before and have no plans to cancel their current cable subscriptions.

If watching the game live on TV was the only thing stopping you from cutting cable, you might start considering looking into Internet TV. Live-streaming games, highlight reels and interactive stats are coming to Internet TV devices meaning you sports fans have one less reason to stick with the old media guard.

This week, Roku announced that it would begin live broadcasting NHL games this winter, while Boxee said that it would be upgrading its NHL app to add even more in the way of interactive stats, news and highlights.

Just last week, Roku, makers of popular set-top media streamers, announced the launch of its brand new line of players. With 1080p HD streaming and competitive price-tags, the new Roku players looked to lure away customers excited about Apple's refreshed Apple TV. Now that pot has been further sweetened. Tuesday, Roku announced a partnership with leading online TV provider Hulu to bring the subscription TV viewing of Hulu Plus to the Roku player later this year.

One of Apple's announcements yesterday was a completely redesigned Apple TV. It's competing in a crowded and still confusing field of products that stream video from the Internet to your TV. Boxee and Roku are two smaller companies trying to crack it; and Google TV was unveiled in May. The ultimate goal of all of these products is to make Web-to-TV very easy for consumers, but the market is still searching for the right formula.

We'd like to poll the ReadWriteWeb community on this topic. Let us know how you currently get online video (and other media content) onto your TV. Also, which of the emerging products do you think has the best chance to be the consumer offering of choice?

MOG, the increasingly popular on-demand music service, just announced its first hardware partnership. MOG's users can now access the service from their Roku players in the living room. Last week, Drew Denbo, the company's senior vice president of business development, told us that MOG believes that as Internet-connected devices like the Roku become more popular, users will finally be able to take their online entertainment options beyond the desktop and into the living room. On the Roku player, MOG users will be able to access their libraries, playlists and artist radio stations.

Boxee just announced that it plans to release a dedicated Boxee hardware device in partnership with an undisclosed consumer entertainment company. This is a big step for Boxee. The software, which aggregates Internet video content from a wide variety of sources, is already designed to run on home entertainment PCs that are connected to TVs. The market for these devices is still very small, but if Boxee manages to get its software on a large number of connected TVs, set-top boxes and BluRay players, the company could easily establish itself as the standard interface for bringing Internet content to the living room. Boxee will share more details about the device on December 7.