ron paul
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Ron Paul's Success Owed to Basic Psychology?
We've written about the presidential campaigns of Ron Paul and Barack Obama a lot on this blog. That's not because of any preference for either candidate's political views, but because those two candidates in this year's US presidential election made the most compelling and successful use of online tools as integral parts of their campaigns. Obama, for example, formed his own social network, while Paul even has an iPhone site. Could it be, though, that Ron Paul's online success is owed less to any great understanding of how social networking works, but rather to a an understanding of motivational psychology?
Using the Web to Predict the Next President: So Far, 50/50
Yesterday, we wrote that if the web were an indicator of political results, Ron Paul and Barack Obama would likely be squaring off in the US presidential elections next November. But with the first state contest out of the way, it looks like the web was only half right (any maybe didn't have much to do with it at all). Obama, who was in a statistical tie with Hillary Clinton and John Edwards according to pre-caucus polls, convincingly defeated his rivals. Paul, however, finished fifth -- exactly where he was polling (I incorrectly used his national poll average yesterday as his Iowa poll numbers), and still no where near the winner, Mike Huckabee, who collected 34% of the vote to Paul's 10%.
Meetup: The Secret Campaign Weapon?
Web metrics firm Compete released their latest "Candidate FaceTime" metric yesterday, which measures how many hours people are spending across the social networking profiles of US presidential candidates. Not surprisingly, Ron Paul continues to dominate all candidates, while Barack Obama leads the pack among Democrats. The biggest surprise is the rise of Mike Huckabee -- who has also been rising in national polls -- perhaps due to the Chuck Norris bump (what can't that guy do?). Compete, however, points to Meetup as the true secret weapon.
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