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Buddy Media, the Facebook content management company we profiled earlier this year, announced that it will acquire social media sharing and analytics company Spinback.

And earlier this week Tap11 was acquired by AVOS, the new company from YouTube founders Chad Hurley and Steve Chen.

These moves follow Salesforce.com's high profile acquisition of Radian6 in March.

It's not every day you get the chance to hear a half dozen executives from successful startups speak openly about how their companies managed to get to where they are. In fact, its most likely that to get that kind of access in one day, you'd have to be at some high-priced convention that costs several hundred dollars to attend. This isn't the case, however, with Starter Day, an event hosted by software makers Atlassian that will showcase six CEOs and founders from various startups, including Boxee, Aardvark and Pandora.

FriendFeed, the multi-network activity aggregator co-founded by Gmail creator Paul Buchheit, announced today that it has entered the crowded field of real time search. FriendFeed was already the best way to learn what early adopter social media users were saying about any topic across blogs, Twitter, delicious and other diverse social media sites. If FriendFeed wants to step it up to the next level and challenge business-class conversation trackers, we believe there are four steps the company needs to take.

We think that would make a whole lot of sense. In fact we think that if real time search were turned into a business tool it could challenge social media monitoring services like Radian6, Scout Labs and Sysomos. Here's what we think needs to happen in order for that to become a possibility.