ReadWriteWeb

According to a new report just released by Convio, Edge Research, and Sea Change Strategies, an out-dated approach to online fundraising may be costing charities as much as $100 billion. Because few large donations are made via the web, some charities feel that large donors are not active online, but the results of the study, which surveyed 3,000 donors from 23 major non-profit organizations, challenges that notion. The so-called "wired wealthy" are indeed active online, says the report, and very generous.