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How to Manage Your Business's Presence on Bing

By John Paul Titlow / April 11, 2011 4:30 PM / View Comments

Depending on who you ask, Bing has captured anywhere from 11% to 30% of the search market that's so heavily dominated by Google. Even so, that represents at least a billion and a half search queries in a given month, and Microsoft's search engine is still growing.

For businesses, it might not quite drive the traffic (Web or otherwise) that Google does, but it's still worth ensuring that your company is properly represented on Bing. To help, Microsoft launched the Bing Business Portal earlier today.

AdGrok Launches A User-Friendly Management Tool for AdWords

By Audrey Watters / March 7, 2011 4:00 AM / View Comments

adgrok150.jpgDesigning and managing your business's Google AdWords can be an overwhelming process. Even though there's plenty of information available - or perhaps because there's so much available - figuring out your strategies can be confusing. Even if you have a clear plan, the Google AdWords interface can be incredibly frustrating.

But Google AdWords are still a key form of online advertising - and it remains Google's largest source of revenue. Frustrations with the service, then, make it a great opportunity for a startup like AdGrok that launches to the publi today.

The Y Combinator alum provides search engine marking tools to small businesses, simplifying keyword bidding and and ad creation.

Hitwise: Paid Search Traffic Takes a Hit During Recession

By Frederic Lardinois / May 13, 2009 9:24 AM / View Comments

hitwise_logo_nov08.pngAccording to the latest data from Hitwise, paid search traffic has taken a major hit in the last year. While, according to Hitwise, about 9.84% of the search engine traffic it registered in April 2008 came from paid clicks, in the four weeks preceding May 9, 2009, this number declined by 26% to 7.25%. Hitwise registered this trend across all of the categories it tracks, with the sole exception of paid traffic to site in its education category, where paid search results increased slights from 1.39% to 1.45%.

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