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Sears Holdings Corp. just announced they posted thousands of jobs on Twitter via the Twitter-based job board service, TweetMyJOBS.com. The parent company of retail stores like Sears and Kmart and home to brands like Kenmore, Craftsman, DieHard, Lands' End, Jaclyn Smith, Joe Boxer, Apostrophe and Covington, Sears Holdings posted over 500,000 job openings last year via traditional recruiting channels like job search sites and newspapers. Now those same jobs will be on Twitter, too. Says Lance Brolin, Director, Talent & Human Capital Services Operations for Sears Holdings, of the decision to engage on Twitter, "we're quickly realizing that we needed to broaden our employment marketing to include social media."
Users on Kmart's and Sears' web properties can now use their OpenID credentials to sign up and log in to these sites. MyKmart.com and MySears.com, which are both owned by the Sears Holding Company, implemented technology from Viewpoint and JanRain to allow users to use their login credentials from Twitter, Facebook, MySpace, Google, Yahoo, AOL, and Windows Live, as well as from any other OpenID provider. This marks one of the first times that such a large, mainstream online retailer has adopted OpenID.
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