ReadWriteWeb

In 2007, Discovery Channel impressed us by embracing the social web in their attempts to promote perennial favorite Shark Week.

Back in the day, a five-track DIY video mixer was enough to tickle our fancy. But we have gone the way of all users and have grown lazier over the ensuing two years. We now require our personalized videos to be mixed for us. Shark Week to the rescue! This year's promotional coup pulls all kinds of data from a user's Facebook profile to generate creepily personal results.