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Everyone has used, or at least seen, a shortened URL. In fact, ReadWriteWeb has reported on services such as bit.ly, krunchd, SnipURL and others. The better ones also generate statistics on the URL itself, like how many times it was shared, and from what originating site. But ReadBurner (the RSS leaderboard site, currently awaiting relaunch) has a new offering called BurnURL, which takes this concept another step further by including an information-laden area they call the ShareBar.
Here at ReadWriteWeb, we're big fans of URL shorteners (although not all URL shorteners mind you). We use them for microblogging sites where we have to conserve characters, tracking how many people are clicking through links we share, and keeping groups of links organized. That's why we like Sqworl, a URL shortener that acts like a lightbox for links we're sharing.
Here at ReadWriteWeb, we're no strangers to URL shortening services. We use them all of the time - and we're proponents of using something other than TinyURL. But with the vast array of URL shortening services out there, it generally takes something interesting to turn our heads. Now, a new URL shortener called Krunchd has done just that, by providing a feature that has less to do with shortening URLs and more to do with how we communicate with URLs on a regular basis.
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