ReadWriteWeb

ITV, the oldest commercial television network in the UK, just announced that it will use Twitter as a backchannel for its coverage of the FA Cup final between Chelsea and Everton tomorrow afternoon. The ITV Twitter app was built by thruSITES using Twitterfall, and the ITV team will use Audioboo Pro for moderating the Twitter stream. Given how popular Twitter has become in the U.K., this is definitely a smart move by ITV to use it as a backchannel.

While soccer (or football, for our European readers) might not be your thing, it is interesting to see how many TV networks have now made Twitter a part of their daily routine.