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The soccer World Cup has now ended, with Spain the victor. England was unceremoniously dumped out before the quarter finals - but if there was a World Cup for the Semantic Web, then the BBC may have lifted the trophy for its country. A post on the BBC Internet site explains how the BBC World Cup 2010 website used "dynamic semantic publishing" technology.

It's an impressive demonstration of how a large, mainstream website can have added meaning and structure.

Location based social network Brightkite plans to launch a universal check-in API that will let users update their information on competing services like Gowalla, Foursquare and others later this month at South by Southwest, we believe.

In a poll we ran last night about competing location networks, Mark Krynsky, founder of Lifestreamblog and CheckInBlog, left the following comment: "I'd like to see a a multi-checkin service make its appearance at SXSW that would allow me to check into all 3 mentioned in the poll (more if possible) at once.

Earlier this month we noticed PRManna climbing up the Hacker News front page and reached out to the creator for an interview. Ryan Waggoner started PRManna in his spare time and was open in saying that the project was inspired by Peter Shankman's Help a Reporter Out. The difference between PRManna and HARO is that Waggoner's product was specifically meant for startup companies to answer blogger and journalist tech queries. Whereas, HARO is a general news service. The question is, are the sites far enough apart to be considered different products?

ITV, the oldest commercial television network in the UK, just announced that it will use Twitter as a backchannel for its coverage of the FA Cup final between Chelsea and Everton tomorrow afternoon. The ITV Twitter app was built by thruSITES using Twitterfall, and the ITV team will use Audioboo Pro for moderating the Twitter stream. Given how popular Twitter has become in the U.K., this is definitely a smart move by ITV to use it as a backchannel.

While soccer (or football, for our European readers) might not be your thing, it is interesting to see how many TV networks have now made Twitter a part of their daily routine.