One such expert, Howard Greenstein, has a mile-long rap sheet in social media and web work that reaches back into the mid-nineties. He is known for his unique blend of experience and enthusiam, both of which he brings to this video conversation about how businesses and brands can use social media.

Howard Greenstein on Social Media for Brands and Businesses from ReadWriteWeb on Vimeo.

"Companies in general don't value social media marketing as much as they should," said Noff. "They're afraid of it; they don't understand it; and therefore, they just don't do it. Yet it's the most cost-efficient way of marketing there is."

We also talked to Noff about the infinite measurement possibilities inherent in social media and the kinds of tools marketers should be using to optimize their online campaigns. She also spoke about the occasional difficulty of measuring specific conversion metrics for social media marketing campaigns, and she gave a good word to consultants in the social space.

In light of recent comments on video posts and out of respect for Ms. Noff, commenters are particularly requested to omit the words "hot" and "chick" and other terms of that general timbre from their musings below. Thanks for doing your part to keep ReadWriteWeb classy.

There are Twitter Terms of Service that help dictate how content is shared, and there are generally accepted community guidelines for attribution. Zarrella shared his researched insights on how to get more retweets and leverage Twitter to increase mindshare and drive traffic. He also talked about the value of Twitter as compared to other social networks in terms of conversion.

Zarella said people love to retweet new blog posts from users they follow. They also love retweeting content containing links and don't mind being asked for a retweet. Finally, retweets have a snowball effect; a retweeted tweet is more likely to be retweeted again by other users.

If I never type "retweet" again, it will be too soon.

Check out Zarrella's presentation below:

His thoughts might surprise you. Is the firehose of social data further killing our attention spans? Are drunken Facebook party pictures necessarily a bad thing? How do n00bs help refresh the echo chamber? Spend eight minutes of your life with one of social media's friendliest thought leaders; you're guaranteed to hear something new.

Heuer's Social Media Camp is taking place today at the Roger Smith Hotel, a highly social media-friendly venue in Manhattan. They're famous in the bacon-obsessed tech scene for their daily bacon happy hours.