ReadWriteWeb

"2009 was the year of Social Media" according to Buzz Study, the blog that keeps tabs on Infegy's Social Radar. They're not speaking from experience, they're speaking from what they've seen in the billions of "blog posts, news feeds, forums, social networks and Twitter posts" the service has collected over the past two years.

While the service normally provides more complex information around a certain brand, as in its tracking of the Domino's Pizza PR disaster this past September, the top 50 list takes an easier approach: how many unique sources mentioned a brand over the past year.

So what brand was the talk of the town in 2009?

Like Santa Claus, Infegy's Social Radar knows when you've been bad or good. The enterprise solution collects millions of articles and conversations from traditional media, social networks and blogs and captures them in a brand snapshot. The tool has been crawling millions of pages since January 2007 and can compile a dossier-style picture of your company's successes and flaws. In a recent interview, Infegy President Adam Coomes showed ReadWriteWeb the power of his product through an animated look at the Domino's Pizza disaster.