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The London Riots are still going strong, but we're seeing social media used for both good and evil already. Yesterday, we asked "What effect does social media on the Web have on social unrest in the real world?"

You answered and we culled your responses from Google Plus, Twitter and Facebook, and used Storify to present it back to you. If you have additional responses, please leave them in the comments.

Webtrends announced yesterday that it acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures. The move rounds out Webtrends' strategy of tying together Web, mobile and social analytics by bringing in a real-time component. The acquisition will also bring a new set of data visualization tools to Webtrends, including heat maps, link maps and visitor path analysis.

Financial terms were not disclosed.

Users of the social influence ranking service Klout can now see how their local checkins impact their overall social reach, thanks to an integration with Foursquare.

This marks the first time Klout has used explicitly location-focused data as a factor in its social influence scoring system. Previously, only data from your Twitter, Facebook and LinkedIn accounts were used to calculate your Klout Score. With this update, users can get an idea of what their social media influence is in and around the places they frequent in the real world, rather than just on the social Web at large.

Social media provides companies with new opportunities for customer service, research and marketing (within reason of course), but most respondents to a survey of C-level executive conducted by Harris Interactive for Capgemini aren't yet sure how to harness social media.

You would expect that if anyone has gotten deeply into social media, it would be college admins. For the past several years, researchers from University of Massachusetts at Dartmouth's Center for Marketing Research let by Dr. Nora Barnes have looked at how quickly this adoption has happened, and their latest report shows almost total immersion. The researchers interviewed 456 college social network administrators from last November to May at all sizes and kinds of institutions.

As anyone who's hired or been hired for a job in the last few years knows, social media is now a standard fixture of the recruiting process. We're constantly seeing data come out showing that sites like LinkedIn, Twitter and Facebook play an increasingly common role in hiring, and the numbers are only getting bigger.

About 89% of U.S. companies use social media for recruiting, according to new report and infograhic from JobVite, a company that makes social recruitment software. As one would suspect, LinkedIn is the biggest among social networking sites when it comes to finding and hiring new employees, a trend that's sure to continue ask LinkedIn rolls out its one-click job application button for employers.

IntellectSpace announced this week ProspectVisual, another tool that can help integrate your social graph with your existing contact and customer relationship managers.

The service doesn't come cheaply: pricing starts at $2500 per seat per year, although quantity discounts are available. But the level of integration is impressive.

On Tuesday, July 19, I attended Dell's second annual Customer Advisory Panel (CAP) meeting, split this year between the Westin Hotel at the Domain (a swanky, high-end, high-density shopping, dining, and condominium mecca in North Austin) and Dell Headquarters in Round Rock, TX. Though the name of this even doesn't mention social media, the entire focus of the meeting was to explore, explain and discuss how Dell can provide better sales and technical support, education, and information to its customers using social media.

How often do you want to "engage" with your toilet paper brand? Or your phone company? What about your bank? If you're like me, if you want to be "engaged" at all you want to initiate that engagement when you have a question or problem, and then you want that engagement to end once the problem has been solved.

You don't want coupons for toilet paper in your Facebook stream. You don't want to read tweets from the CEO of your mobile carrier. You don't want to get e-mails about the interest rates on money market accounts your bank offers.

You just want to be left alone until you need something. Does that sound right?

Publix, a grocery chain based in Florida and typically found along the East Coast, seems to be doing something right with their new social strategy. According to the Tampa Tribune they were receiving 100 friends per minute at launch. That was only a few weeks ago and they're now pushing 18,000 fans and are already seeing considerable conversations on their page.