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So your company has mastered search engine optimization (SEO) for the brand's main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company's success online, but have you connected these two very important dots?

If you're like most major companies, your brand's Facebook page doesn't even appear in the first 20 search results for your company's name on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

After having analyzed over a million conversations taking place in social media channels, market research firm SocialNuggests says that consumers are currently more interested in talking about HTC devices than iPhones. According to the firm's March smartphone index, the iPhone 4 was ranked 10th, while the HTC Thunderbolt came in at number one. Two other HTC phones rounded out the top three.

While it's always interesting to parse the current social media chatter, does this report have any deeper implications other than being a reflection of the ephemeral and immediate nature of Twitter posts and Facebook updates?

Convofy, the new enterprise collaboration platform we covered last month, opens to the public today. It's launching using a freemium model similar to Yammer's, so you can try it out for free.

We got a demo from CEO Faizan Buzdar yesterday, and it's a solid product. It's unique, fast and has clear value for teams collaborating with visual media such as photos, video or data visualizations. It has a few discrete apps that run on its platform already, including an image gallery and media player. Users can comment on specific elements of an image, website or video. A nice touch is the ability to comment on a portion of a video and create a link that will start the video at the relevant point.

Twitter hasn't replaced the telephone for customer support yet, but the list of companies using it as a customer support channel is growing. Social media has given the customer an unprecedented soap box for venting about companies that do them wrong. Forrester talks about this as an "empowering" of the customer. And companies are scrambling to find ways to keep these customers satisfied.

But what I haven't heard much about is what happens to those customers that don't have many Twitter followers or Facebook friends, or who don't use social media at all. Most social media monitoring and engagement software we're seeing has some sort of support for Klout scores, follower counts, etc. in an effort to help companies prioritize who should be answered first.

Does that mean your level of customer support will be tied to your Klout score in the future?

We all know that businesses are best represented on Facebook via a Page, not a profile and that historically, manually converting a profile to a Page has not been a simple process.

When we reached out to Facebook about the issue a few months back, we were told that indeed there's no automated method for converting a profile to a Page and that any business looking to do so would need to go through a potentially arduous, manual process, particularly if they've already amassed a large number of friends (who need to be converted to fans).

How often should you post updates to Twitter for maximum impact? Is there a time of day that works best? What about a day of the week?

These are the types of questions that Dan Zarrella is constantly trying to answer. Instead of relying on intuition and hearsay, however, the self-described "social media scientist" prefers to take a look a look at things more objectively, using data.

This morning, Salesforce.com announced its intent to acquire social media monitoring company Radian6, a market leader in the social analytics space, for $276 million. Radian6 boasts half the Fortune 100 as customers, including AAA, Dell, GE, Kodak, Molson Coors, Pepsico, and UPS. Last month Salesforce.com announced Radian6 for Salesforce, a module that enabled Salesforce.com users to monitor and engage in social media without leaving the Salesforce.com interface.

Radian6 provides social media monitoring tools that go beyond just listing mentions of a keyword in social media. It provides detailed dashboards and basic sentiment analysis to give companies a more in-depth view of  how their brand is being discussed in the social media ecosystem. According to Constellation Research principal analyst and CEO R "Ray" Wang, "Most customers utilize Radian6 for brand management and monitoring, sales and lead generation, Social CRM, customer service, competitive intelligence, trend analysis, and crisis management." Salesforce.com already had some basic social monitoring and analytics features but the Radian6 tools will greatly enhance its abilities.

But are businesses ready to handle all the social data that can be mined from the net?

Microsoft Bing, the number two search engine on the Web, announced this morning that it has begun including Tweets within news results and and a tighter Facebook integration in its search results.

According to the Bing Team, the inclusion of social media in these search results will help users "make more informed decisions in search by surfacing the kind of information you can only get from your friends, often in real-time."

Thanks to the proliferation of Web and mobile technologies, commerce is evolving from a multi-channel effort for businesses to a more holistic one that takes place across multiple devices or consumer touchpoints. Emerging in the place of traditional multi-channel commerce? Agile commerce.

Such is the key takeaway from a recent report by Forrester, which outlines precisely how consumer behavior is changing in response to things like widespread broadband penetration, smart phones and social media.

RSA had a major breach this week. Attackers stole information for 40 million two-factor authentication accounts.

That's a huge breach. And the ones affected most may be IT administrators, who in turn, run the security for countless enterprise and cloud-based services in the public and private sector. The ramifications are considerable. This attack means that hundreds if not millions of people could be affected if IT administrator accounts now get hacked.