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We've discussed previously why it's important for businesses to create a Facebook Page, rather than a profile. Pages come with detailed analytics and unlimited fans (as opposed to the 5,000 friend limit profiles have). Perhaps more importantly, representing a business on Facebook with a standard profile is a violation of the site's terms of service and can result in the account being shut down.

It's easy enough for companies just getting started on Facebook to create a proper Fan Page, but what if you've already established your brand's presence using a standard profile? Unfortunately, Facebook doesn't provide a magical button that automatically converts profiles to pages, so it's up to you to manually make the switch.

TIBCO's enterprise 2.0 offering tibbr has been a long time in the making. We first covered it in Oct. 2009. It was finally released from beta today, and the reaction has been positive. It seems that TIBCO took its time and got the product right. It may be a bit late in the game, but Tibco has serious enterprise credibility and a solid product.

This, along with the announcement that Microsoft's OfficeTalk may be commercially released, reminds us that there is still room at the enterprise 2.0 table for products from established enterprise vendors.

Ping, Apple's half-hearted attempt at its own music-focused social networking site, has finally received an update worth noting: Social Playlists. On Friday, the iTunes-only website Ping added a new feature which lets you create a playlist of your favorite songs. Those playlists can then be published for your Ping followers to rate and review or even collaborate on with you.

Social networking will be a more popular communication mechanism than either voice or SMS, according to 31 global mobile operators cited in a new report from Airwide Solutions. The report, commissioned by Airwide and performed by research agency mobileSQUARED, asked operators across Europe, North America and in the Asia-Pacific regions what they believed would be the most popular applications and the top forms of communication in 2015.

Security vendor Palo Alto Networks has released its latest Application Usage and Risk Report. Palo Alto offers a "next generation" firewall that gives administrators the option to block specific applications (see our previous coverage). It also tracks what web sites and applications are most popular. Its annual report gives insight into worker social media behavior. Our coverage of last year's report is here.

The Girl Scouts Research Institute celebrated its tenth anniversary yesterday with the release of its latest study into the relationship between girls and social media. The findings are based on an online study with 1026 girls ages 14-17 who had social network profiles.

91% of the girls in the study said they used Facebook regularly, while only 28% said the same about MySpace. Demonstrating that teens do not eschew Twitter, 38% said they had a Twitter account, and averaged about 8 Tweets per day.

Want to know what the future workforce thinks of technology, how it uses search engines, social networking, and online collaborative tools? The recently released ECAR Study of Undergraduate Students and Information Technology gives some excellent insights into trends in college students' technology ownership, perceptions, skills, and habits.

The 2010 report was recently released by EDUCAUSE, a non-profit organization that supports the advancement of technology in higher education. The report is based on a survey from the spring of 2010 of over 36,950 freshmen and seniors at 100 four-year institutions and students at 27 two-year institutions.

The use of social media to connect with customers is growing among small businesses, according to the results of a semi-annual survey released last week by American Express OPEN, the small business arm of American Express.

Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products, according to the Small Business Monitor survey. Not surprisingly, the vast majority of those companies prefer Facebook to other major players liked Twitter and LinkedIn.

Facebook and Bing just announced a new search partnership during a joint event at Microsoft's San Francisco offices. With this new partnership, Bing wants to take personalized search to the next level by tapping into the knowledge of your friends on Facebook. Microsoft looks at this as "the beginning of how search gets better because of your friends." According to Microsoft, "search is not just about the connections between data but also about the connection between people."

Facebook and Twitter don't have the power to change the world, says notable author Malcolm Gladwell, whose book "The Tipping Point" detailed how little things can make a big difference. He made this controversial, counter-intuitive argument via an article published in The New Yorker titled "Small Change: Why the Revolution Will Not be Tweeted."

As you may imagine, the Internet is already abuzz with its reactions.