ReadWriteWeb

Sometimes little things like a sweet comment on Facebook or a Twitter friend calling your tweet a "favorite" can really make a social networker bee's day.

A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are rather kind; only 5% say that people are "mostly unkind," which would imply rude or mean. An additional 5% say that it's all situational. On the whole, adults have positive experiences on social networking sites. A total 68% of SNS users had an experience that "made them feel good about themselves," 61% said something on social networks "made them feel closer to another person." Of the generous and helpful variety, 39% of users said they saw acts of generosity and 36% said they see other user behaving in generous and helpful ways.

What happened to startups in 2011? E-commerce and mobile payments continued to grow, and group buying startup Groupon went public. Facebook, the biggest social network around, expanded in a huge way, announcing Timeline, frictionless sharing and a settlement (finally) with the FTC. It also swallowed up many promising startups, including group messaging service Beluga, social network-enhancing service Friend.ly and software company WhoGlue.

The mixing of social gaming and mobile payments, social network alternatives to Facebook, consumer cloud storage and apps that actually make you feel productive (read: not like you're just wasting more time online) came out on top as just a few of the most important startups of this year.

This year's top 10 startups list is a combination of companies that launched in 2011, and others that gained considerable attention. We chose these startups based on how they've changed or disrupted their niches and how they've influenced trends this year and for the year to come. They are listed in no particular order. Take a look after the jump.

Today GetGlue, the service that lets users "check-in" to watching TV shows, reading books, listening to music and even thinking about products, announced major updates for its website and iPhone app.

If you haven't heard of GetGlue, don't worry. Here's how it works: After you've checked in to the entertainment you're experiencing, GetGlue tells you who else is thinking about it, how many times you've checked-in, where it is trending on the site and how many others are currently checked into it. It connects people around entertainment, a trend that is increasingly becoming more mainstream as social TV expands. GetGlue saw an 800% increase from the beginning of the year to September.

It's the end of a big week here at ReadWriteWeb. For one, we just got acquired by SAY Media. As I sit here thinking about what happened in 2011 and what's to come in 2012, I keep in mind the simple fact that soon ReadWriteWeb will be operating under a very clean look and feel in this brave new tech world. What does that have to do with 2012 predictions? Not much. Just thought I'd remind you about the state of tech news right here and now.

Which brings me to my 2012 predictions for Facebook, e-commerce, location and social networks, the four areas I've been watching closely since I joined the rad team at ReadWriteWeb this past October. Come along to the next page!

People today are sharing to social networks while they're watching TV. They're communicating with friends in real time (chatting, IM, tweeting) and asynchronously (commenting and posting). A new report from Ooyala predicts that these social elements will become a part of the content itself, appearing inside video players, in apps or on second screens such as tablets or smartphones. This vision for the future of social TV focuses mostly on sharing and discovering while watching. How does this vision differ for viewers and publishers?

Every year at this time, ReadWriteWeb picks out the best of the Web over the past calendar year. Our annual Best Of series will be even bigger and better than ever in 2011! We have no less than ten themed 'top 10' lists coming your way over the following four weeks before Christmas, each prepared by a different member of our writing team. We'll also survey the top trends of 2011, along with other regular features such as Best BigCo and LittleCo of the year. To kick things off, today we present our list of the 10 best social network and social media products of 2011.

Almost every Web product these days has some kind of social element. But to make this list, the product has to have social networking or community building as a core part of its offering. So without further ado, here are our top 10 Social Web products of 2011:

Are you one of those people that aren't satisfied with the number of your Facebook friends, even if you have more than the average number of 190 as I mentioned in this article earlier in the week.

Are you always checking your Facebook page to see what your friends are doing?

Do you get the feeling you are missing out on something big when you choose to stay home rather than get all dolled up for a night out on the town?

A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. The study divided these techie-type consumers into two categories, based on data from the Association's 2010 National Household Survey: "connected adults," which refers to people who frequently use email and the Internet, and "social media-savvy adults," who use at least one of the following tools: Facebook, Twitter, Yelp and other food review sites, or mobile-phone apps like Foursquare and UrbanSpoon.

Remember when Google Plus traffic went up 1269% in one week? Well, you can scratch that. New traffic data from analytics firm Chitika show that the insurgent social network has erased those gains entirely.

Google Plus opened to the public on September 20, leading to the huge spike in interest that we reported, peaking around two days later. But just in the four days that followed, traffic sunk back down to where it was.

Remember the last time when an Internet site tried to be all things to all people, limit the way that they accessed their content, and tried to make themselves into the default go-to platform for social networking? Yes, Facebook has aspirations to become the new AOL.

This week's F8 announcements are certainly exciting for Facebook, extending the site into just about every nook and cranny of our lives. But here's the rub: it could be going too far. Do we want to really be that social? It is ironic that the service is developed by the most anti-social beings on the planet, those nerds that code by night, stay home by day, and whose preferred method of communications is typing, not talking f2f (face to face, if you have to ask).