social news
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Has Yahoo! Buzz Lived Up to the Buzz?
Since our initial review of Yahoo! Buzz earlier this year, not much has changed about the service. At the same time, however, the perception, acceptance, and impact of the service has changed drastically. The service has shown that it can send enormous amounts of traffic (very talkative traffic), and has displaced Digg as the most active 'social news' community. In the process, they added widgets and rss, and most recently (and most importantly) have opened up participation to everyone.
Since they opened the submission process to everyone, the buzz surrounding the site has really been at a high. Desperate publishers and marketers who were previously locked out of the supposed 'traffic mecca' have joined the service in droves and have already started the practice of vote-begging in the hopes that enough votes will get them promoted to Yahoo's main page. Here's what you need to know about the current state of Buzz.
Reddit Now Fully Customizable: Bring Your Own Design and Domain
The social news and bookmarking site reddit today announced that it will allow its users to completely modify the CSS for their custom reddits, as well as pointing those sub-reddits to any domain they would like. You can now also choose your own header image and replace the reddit alien with your own creation. After opening up the sub-reddits and open-sourcing its code, this is yet another radical (but logical) step, and reddit's users are likely to greet it with joy.
Socialmedian Launches Open Beta: Personalize Your News Filter
After 4 months of private, invite-only alpha testing, social news network Socialmedian is now open and available in a public beta. During the last 4 months, Socialmedian has taken its motto of shipping fast and iterating faster quite seriously. Today, the service looks nothing like it did 4 months ago when we first reviewed it. Since then, Socialmedian has added a large number of new features and made the UI a lot more functional.
Roll Your Own Digg: Coming in Six Months
According to various reports from the last Digg Townhall/meetup this week, Digg's CEO Jay Adelson announced that Digg will soon let its users create and manage their own 'sub-Diggs.' Digg's main competitors like reddit and Mixx have already given their users this ability, and Digg has been rumored to start adding this feature for a while.
Mixx Wants You to Build a Community
Social news site Mixx introduced a new feature today: Mixx Communities. Mixx always had a strong emphasis on 'groups,' but the Mixx Communities take this to a different level by offering a higher degree of customizability and a stronger emphasis on communication between group members.
There has been a recent trend of allowing groups of users to take greater control over their experiences on social news sites and Mixx's efforts add some interesting ideas to this.
Why Social News Sites Must Implement Social Search
Social news sites such as Digg, Propeller, Reddit, StumbleUpon, where the community decides what content is worthy and what content isn't, are powerful enough to drive tens of thousands of visitors to some lucky content producers, and thus have become an incredibly valuable marketing platform. One good day on any of these sites can get you more than 60,000 visitors in less than 24 hours.
Mixx: One Year In, Someone's Dropping the Ball
Mixx.com is a social news site that seems to have everything going for it. It's got more and better features than Digg, it's been integrated into the websites of a healthy list of huge mainstream media properties and, for the developers out there, it's got one of the most interesting APIs available today.
For some reason, though, it doesn't have much traffic. Mixx will issue a report tomorrow summarizing progress since work began on the site one year ago. The company is releasing traffic stats that show a nearly 3X increase in visitors in May. The surprise after all this good news? Fewer than 1 million people visited Mixx last month, less than 5% of the traffic that competitor Digg saw. Given the circumstances, Mixx's glaring lack of success to date calls a number of things about this industry into question.
Knewsroom: A Look at the Latest Social News Site
The way we create, interact with, and share information on the web is continuously changing, and at a very rapid pace. The end goal, most would argue, is the create a medium that completely democratizes the entire process. This evolution has taken us through editorially driven community sites (Slashdot), socially driven bookmarking sites (del.icio.us), and socially driven news sites (Digg), but none of them have really managed to figure out how to make the newspaper of the future. Just launched Knewsroom, one of the first apps from Kluster (ReadWriteWeb's coverage), believes that it has gotten it right, but has it really?
Yahoo.com Sends a Ton of Talkative Traffic
Last night ReadWriteWeb got its first link on the Yahoo homepage, thanks to Yahoo Buzz - the beta social news service that is letting blogs get coverage on the world's most trafficked website. Our initial turn on yahoo.com happened late at night, 10pm PST, and lasted around 3.5 hours. It happened to our post about Wikipedia getting a print version. The verdict? While it didn't result in the avalanche of traffic that other publishers have reported, it still sent 45,000 page views to RWW in 3.5 hours outside prime time and where our link was the bottom-right of 4 links. That is more than a typical prime time digg or slashdot homepager. But what surprised us the most was the number of comments that Yahoo visitors left!
BlogRize: Social News Gets Personal
The idea behind BlogRize is that the "wisdom of the crowds" works best if you have the right crowd. While sites like Digg.com have chosen to go mainstream, BlogRize believes that finding the best content from the web should be a more personal experience. To achieve this goal, BlogRize's solution is to build news communities based on the blogs you like reading the most...blogs like the one you're reading now, for example.
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