socialthing
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AOL Deploys Socialthing Across the Web
Today, AOL announced that they're deploying Socialthing for Websites across the company's network of 75+ MediaGlow web properties. The service transforms static sites into social web destinations by allowing visitors to share their experiences across other social properties like Twitter, MySpace, Facebook, Bebo, and more. It also allows for real-time interactions while on the site, thanks to AIM and ICQ integration.
Is Lifestreaming Going Mainstream? AOL Set to Snag SocialThing!
While there are many popular lifestreaming services out there such as FriendFeed and Profilactic, SocialThing! can be argued to be the more mainstream of them all, with a less geekier user interface and a more mainstream service focus. After snagging Bebo earlier this year, word spread that AOL was looking to buy SocialThing! Though it's only being confirmed again, we're wondering if lifestreaming is finally catching on to the mainstream masses.
AOL is Getting Serious About Lifestreaming: Buys SocialThing
SocialThing, a lifestreaming/social aggregation site, has been acquired by AOL, TechCrunch reports. We currently have no information about the final price of the acquisition, but given that SocialThing was still in private beta, we assume that it was relatively low. SocialThing was founded in 2007 with $15,000 in seed capital from TechStars. AOL seems to be rather interested in the lifestreaming and aggregation business these days. As AOL product manager Frank Gruber reported, AOL also just released its AIM BuddyUpdates yesterday.
Interview: Socialthing! Founder Matt Galligan
Recently people have been comparing lifestreaming services FriendFeed and Socialthing!, trying to determine which one will win or whether they even compete. For example, see ReadWriteWeb's post FriendFeed vs SocialThing!. I signed up for FriendFeed when it first came out and more recently I was lucky enough to get a private beta invite for Socialthing! as well. I sat down with Socialthing! founder and CEO Matt Galligan, to get a little insight into the differences and similarities between the two products.
FriendFeed vs SocialThing!
In the past year there has been an explosion in social media. Where once we had only to worry about managing our Facebook or MySpace networks, we're now each creating a seemingly infinite number of feeds. The burden of this data is a lot to manage, but if social media is to remain useful, then steps must be taken to alleviate the strain of information.
One approach is to aggregate information about our and our friends' activities across all the networks we participate in at one location. Such locations are commonly called "lifestreaming applications." Two of these applications, FriendFeed and SocialThing!, have taken a particularly high profile in the past few days.
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