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Awesome New York band Sonic Youth today unveiled The Eternal, the 16th album of its 27 year career. The band chose to bring the album into the light of day through an exclusive streaming agreement with iLike.com, a company that Ticketmaster invested $13 million in in 2006. Sonic Youth has always been a band of iconoclasts, growling outsiders, and now they've partnered with a property significant investor of one of the most obnoxious companies in the music industry? What's up with that?

From Pearl Jam to String Cheese Incident to Bruce Springsteen to millions of fans whose pocketbooks smart with every inflated Ticketmaster service fee - this is a company that almost no one likes. At first listen it's a good album, but ugh what a marketing decision.