ReadWriteWeb

Earthmine, the Best Technology Innovation/Achievement category winner at tonight's Crunchies, is a company that might seem uninteresting at first glance. When I first saw earthmine I assumed that it was just a Google Maps Streetview knock-off. I was wrong.

This startup is doing something far more interesting than that. While Google Maps and related consumer products have whetted the public's appetite for visualization of specific places on a map, earthmine is making those places machine readable.