ReadWriteWeb

In today's world of DVRs and online video distribution, "prime-time television" is rapidly becoming a meaningless term. Every minute of the day is prime-time for someone. And that makes services that provide easy access to that prime-time content incredibly popular. Like Hulu, for example.

But there's still the matter of getting people to the content or the content to those people. SplashCast - the service that creates full-fledged channels of embeddable entertainment content - may have the answer: "social TV players" that enable users to embed dynamically updated channels of Hulu content within their social network profiles.