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Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Constructing a high-availability application in the cloud can seem like a daunting process. The key is to assume that every component of a system will fail at some point and to prepare for that eventuality. Then you can build for failure and automate processes to handle it. Fault-tolerant systems designed for high availability - for example, 99.99% or 1 hour of downtime per year - are achievable in the cloud.

Here is a four-step guide to achieving high availability in the cloud.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Think about it: Choosing the right printer is just like choosing a business partner. As smart entrepreneurs know, the right partner makes you (and your business) look good, pitching in where needed, never leaving you high and dry at 2 a.m. when you're finishing up an important presentation, and always performing at maximum potential.

The Chevy Volt is getting a lot of attention these days, and if you drive a Volt, you are, too! Volt drivers say they're constantly getting stopped at grocery stores and cornered in parking lots by curious onlookers wanting to know how the Volt works. Surely, you can relate. What is your Volt story?

Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

The legacy IT model can no longer meet the requirements of today's agile development teams. Historically, the old IT model required at best two to four weeks to spec out a development and test environment, order the machines, network and storage gear, wait for delivery, rack it, and configure them. That procurement process is extremely time-consuming, inconvenient and costly. Today's development teams require a new approach to obtain much needed IT resources quickly for their development and test projects.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Running a small business is never easy. There are too many things to do but too little time, manpower and finance at your disposal. While cleverly juggling smart moves and a bit of luck can take care of the time and manpower, being cash strapped is one thing that needs more than just that. And most small businesses are cash strapped.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Beginning a new social media program or demonstrating to senior management its value can be a challenge. While social media is becoming established in marketing, many still struggle to prove its value to the bottom line.

Perhaps one of the most important of all metrics, engagement with users is likely one of the main reasons your social media program was started. Measuring where, how and why it's happening and increasing its effectiveness and frequency across channels is vital to program success.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

1. Loving a cloud before determining the problem you are trying to solve. Just move to the cloud. It's easy right? As they say on TV... "To the cloud!" The fact is, moving to the cloud as an SMB can be both advantageous and overwhelming. Adopting cloud computing technology within your organization should only be done if it solves an immediate problem not because of popularity trends.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

It can be difficult to stand out from the crowd as a startup, especially in the Bay Area. Startups are sprouting up every minute and begging for the attention of VCs and journalists alike. But who are the real success stories? Who will we see around in five or 10 years?

Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.

Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.